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Submitting a Paper Idea for the SAMRA Annual Conference 2015


We all know that things have changed, and continue to change. Is the market research industry able to change to ensure improvement? How are quality standards changing to keep up with the times? What is the new best practice, and can we still do things ‘right’? Given ever-increasing pressures on economies and budgets, major social and generational changes, technological advances and turf wars, how can we improve:

  1. The quality of market research?
  2. Market research innovation and methodologies?
  3. Market research return on investment?
  4. The relevance of market research for business, marketing, the economy, and/or society?

For the purpose of the conference, market research includes qualitative and quantitative marketing research, business and economic research, social research, and opinion polling.

There are three types of submissions sought:

1.  Research Papers that are research-technical in nature: Written paper and presentation of the paper at the conference, focusing on new developments and trends in market research and research methodologies for a) Improving the quality of market research, or b) Improving market research innovation and methodologies.

2. Research Papers that are applied in nature: Written paper and presentation of the paper at the conference, focusing on case studies / examples of the effective use of research results for c) Improving market research return on investment, or d) Improving the relevance of market research for business, marketing, the economy, and/or society.

3. Opinion Pieces are an opportunity for industry thought leaders to present their understanding of an area of market research, to offer their opinions and to share their wisdom with delegates: Written paper and presentation of the paper at the conference, summarising current knowledge and opinions, highlighting issues in the industry that need to be aired and opened up for debate, and offering a suggested way forward for a) Improving the quality of market research, or b) Improving market research innovation and methodologies, or c) Improving market research return on investment, or d) Improving the relevance of market research for business, marketing, the economy, and/or society.

Deadline: 19 January 2015

To Submit:

Technical guidelines: SAMRA Annual Conference 2015 Technical Guidelines

Electronic submission forms:

  • Research technical synopsis
  • Research application synopsis
  • Opinion piece synopsis

Queries: If you have any queries, please contact SAMRA CEO, Leonie Vorster on ceo@samra.co.za.

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