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Meet the Student Guides at SAMRA Annual Conference 2017

For the fifth consecutive year, we have selected a few promising students to act as Student Guides at the SAMRA Annual Conference taking place on 17 and 18 May 2017 at the Protea Hotel by Marriot, Stellenbosch, Western Cape, South Africa. It is part of the SAMRA industry-level strategic talent management programme, created to facilitate entry into the insights industry by new talent, to strengthen the ties between the industry and academia, and to encourage academic and student participation in the insights industry.

Selected students have a unique chance to participate in the event as day delegates, and can attend all the sessions, meet the speakers and delegates, and network with senior insights professionals from South Africa and around the world.

Twelve students were shortlisted, and 4 were selected: three from the University of Johannesburg and one from the university of Venda. Our sincere gratitude to the Universities for their support and participation!

Leonie Vorster (left), SAMRA CEO, and Shirley Benney (center), SAMRA Student Guide Manager and Honorary Member of SAMRA, with the 2017 Student Guides (see below)

Aobakwe Ledikwe is a young man with sound communication skills, appreciates cultural diversity and has strong ethos of leadership committed to research field of interest. Thus, Aobakwe is a highly versatile individual and is able to adapt to any environment quickly and effectively by remaining consistent to his academic orientation. Aobakwe graduated from Monash South Africa with a Bachelors degree in Economics and Marketing and an Honours degree in Marketing respectively in 2012 and 2014. Additionally, Aobakwe is currently completing his masters in Marketing Management at the University of Johannesburg and is also employed as a research assistant within the department of Marketing Management to further strengthen his research endeavours. He is an active communicator, takes pride in his work and wishes to join a research consultancy organisation where he can gain additional skills and experience within the field of Marketing. Aobakwe has a great passion for marketing research and is a resourceful individual, able to identify problems and uses his own initiative in resolving research issues. Therefore, Aobakwe is a self-motivated and innovative person who works enthusiastically and responsibly within a team environment or on his own to solve complex tasks and also help others to successfully reach their end-potential. Read Aobakwe’s essay about the future of Market Research.
Marie Moody is 50 years of age and a single mum of two, a daughter and a son, who are both still studying. “I have worked for the most of my career in telecommunications. My work experience is in client services in telecommunications, as an operations manager in the commercial environment and  I was responsible for business process improvement and writing for one of the major telecommunications organisations. I am currently a product developer in telecommunications, which means that I develop different capabilities in the core telecommunications network which enables South African’s to connect to the rest of the world. I completed the Masters in Business Leadership last year with UNISA as well as a Diploma in Marketing including a B-tech in Marketing with TUT.” Read Marie’s essay about the future of Market Research.
Tshilidzi Diana Negota is a motivated, enthusiastic and hardworking Research student at the University of Venda. “I am completing my Masters in research psychology. I am committed towards fulfilling my self-set life goals and ambitions.  I love discovering new knowledge through reading and interacting with experts in the field. I have dedicated my extra hours towards helping fellow students with their social, academic and emotional struggles at the university as a trained peer helper. I also tutor level two students with their academics as a trained psychology tutor. I interact very well with others and work well authority. I am very organized, neat and always meet deadlines. I enjoy exercising, baking and going to church. One day I hope to be a skillful qualified researcher and advantageous ideologist.” Read Tshilidzi’s essay about the future of Market Research.

Nontobeko Khuzwayo obtained her undergraduate degree (Bachelor of commerce, marketing) at Varsity College Durban North and is currently furthering her studies with an honours degree in marketing at the University of Johannesburg. She fell in love with marketing during the first year of university and never looked back. Passionate about networking, learning new skills and different perspectives of solving issues at hand, she naturally gravitated to marketing research as a profession. One day she would like to be an expert in the field of content and digital marketing while continuing to add valuable, innovative and reliable knowledge and research to grow the industry of marketing as a whole. Read Nontobeko’s essay about the future of Market Research.


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