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Qualitative Research in the Spotlight!

The SAMRA Qualitative Interest Group (SAMRA QSIG) is pleased to invite you to a qualitative research breakfast to facilitate critical discussion amongst qualitative research suppliers and users about current developments, innovations, challenges and opportunities that exist for qualitative research in Southern Africa.

 Cape Town live event, Winchester Mansions: 22 Oct 2012
 Johannesburg/Pretoria live event, TNS Johannesburg: 24 Oct 2012
 Durban event at TNS, linked to Johannesburg webinar: 24 Oct 2012
 Other: via webinar

07:30 Registration and refreshments
08:00 Presentation 1
08:30 Q&A/Discussion
08:40 Presentation 2
09:10 Q&A/Discussion
09:20 Presentation 3
09:50 Q&A/Discussion
10:00 Breakfast

1. Great recruiting – mission possible Suzanne Backos (Quality Field Services), Sandile Tsotetsi (Brand ID), Alison Steven (The Brand Surgeon)
2. Improving the quality of qualitative life Toni Blumeris (KLA)
3. Four years of Market Research Online Communities (MROCs) in South Africa Tessa Nowosenetz, Elna Smit (Columinate)

Cape Town:
1. The ethics of recruitment: do’s and don’ts Leonie Vorster (SAMRA/ESOMAR)
2. Keeping a finger on the pulse of South Africa’s digital youth market Carol Affleck (Youth Focus)
3. The role of online qualitative research Corette Haff (Qualonline)

A big thank you to our sponsors:
Johannesburg Venue: TNS
Durban Venue: TNS
Johannesburg Catering: Columinate

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