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SAR Criteria

If a SAMRA Member has been a SAMRA Partner for more than five (5) consecutive years immediately preceding the application, the SAMRA Member may apply for recognition as a SAMRA Accredited Marketing Researcher. In addition, recognition as a SAMRA Accredited Marketing Researcher also requires the following, amongst other things:

  1. Adherence to the ESOMAR/SAMRA Code of Conduct;
  2. Commitment to on-going professional development activities;
  3. Payment of an application fee, payable on receipt of the application;
  4. Payment of an annual SAR subscription fee to maintain accreditation.

For other requirements and more information: SAMRA Accredited Marketing Researcher (SAR) Information
Complete the application form here: SAR Application Form

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