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SAMRA joins AMRA, and the GRBN!


SAMRA today became the first association in Africa to join the newly formed African Market Research Association (AMRA). AMRA is a member of the Global Research Business Network (GRBN), and so SAMRA now offers its members access to regional and global representation and networking through the AMRA membership.

Following a decision in Dublin on 29 September 2015 by the African delegates at the ESOMAR Congress 2015 to form a pan-African market research, social research and opinion polling organisation, AMRA was established in 2016 and is a non-profit membership association for market research, social research, opinion polling and data analytics associations and organisations in Africa.

AMRA aims to:

  1. Ensure professionalism in the market research, social research and opinion polling industry in Africa
  2. Share market research, social research and opinion polling knowledge and skills across African markets and countries
  3. Promote African market research, social research and opinion polling to the rest of the world
  4. Partner with member associations to build the confidence of the rest of the world in African research

AMRA’s Objectives are to:

  • Ensure self-regulation and adherence to ethical standards with respect to market research, social research and opinion polling
  • Promote leadership support and commitment from the market research, social research and opinion polling industry in Africa
    Provide a forum within which African researchers can work together in a spirit of cooperation, support and mutual goodwill
  • Facilitate cooperation across Africa to face challenges and to create opportunities to embrace emerging trends in the field (e.g. data quality, technology integration, privacy matters)
  • Foster inter-agency collaboration amongst AMRA member association’s members
  • Encourage clients to make use of AMRA member associations’ members
  • Increase the visibility of African continent market research, social research and opinion polling
  • Encourage investment in the wider market research, social research and opinion polling industry in Africa, including new focus service areas (e.g. data analytics providers)
  • Provide a platform that brings respect to African-registered practitioners as professionals and confers integrity on research materials presented by practitioners in the market

The GRBN’s mission is to promote and advance the business of research by developing and supporting national research associations.

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