Contact Us     Login     Subscribe

SAMRA 2015 Salary Survey (South Africa)

It is time for the annual SAMRA Salary Survey!

The SAMRA 2015 Salary Survey marks the 6th year that SAMRA is running this survey for South African market research operations. The purpose of the SAMRA Salary Survey is to describe salaries in key roles and to track general salary trends in the market research industry in South Africa, allowing participants to benchmark their remuneration practices. Last year’s survey results about 2014 salaries indicated that most salaries increased year-on-year, especially at senior researcher level.

The reporting period for this year’s survey is January 2015 to December 2015. Participation is open to member organisations and non-member organisations, on client- and supplier-side.


  • Please let us know by 20 January 2016 on whether your organisation will be participating, at which time you will receive instructions for completing the two questionnaire components (one online and one offline).
  • Participants must submit their data by 22 February 2016
  • The report will be distributed by 28 February 2016

Price: In the interest of inclusiveness, the price for participation remains unchanged from 2014, at R 3000 exc. VAT, payable on invoice and before the electronic report is received. For non-participating organisations, the report will only be available from June 2016 and will cost R 14000 exc. VAT.

Contents of the 2015 Report: The report will be similar to the 2014 report and the previous surveys (see SAMRA Salary Survey 2014 TOC), with coverage of the same job categories (see Job Grading 2015). Data must be submitted in South African Rands or the equivalent, for the period specified (this year will be January 2015 to December 2015).

Summary of the Methodology:

  • Research Design The research design is primarily quantitative, incorporating primary source data. The strategy followed is descriptive, and a survey method is employed.
  • Sampling and Participants Participants are SAMRA Organisation members and non-member organisations (incl. research suppliers and research users) who employ persons in specific job roles/categories and who elect to participate (i.e. convenience sampling).
  • Data Collection Instruments  A structured research questionnaire is used for the purpose of collecting primary source data, consisting primarily of closed-ended questions. A generic list of job categories for the industry was developed based inter alia on the Organising Framework for Occupations profiles and profiles developed by SAMRA and 21st Century Pay Solutions for previous surveys.
  • Data Collection Procedure The SAMRA CEO manages the survey internally. The questionnaire is administered via email and online to all participating SAMRA Organisation members and completed by participants in Microsoft Excel and online. The SAMRA Office Administrator is responsible for phoning all participating organisations as a means of follow-up to get the data in. Participants submit data directly to the SAMRA CEO, who sends the final report to each participating organisations.
  • Data Processing and Analysis Primary data is coded and captured in Microsoft Excel spreadsheet format, or online, by participating organisations. All data is checked and edited by the SAMRA CEO. Data is analysed by employing univariate descriptive statistics, including mainly cross tabulations, frequencies, frequency distributions, range statistics, medians and some averages.

What say you…?

What is the most important role that an industry association should play?

View Results

Loading ... Loading ...

Advertise Here

ESOMAR World Research