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Speaker line-up at the 40th SAMRA Annual Conference

19 Insights Shares + 6 Success Stories + 1 Ask the Expert

+++ 4 Guest Speakers + 4 Workshops

Invited Speakers

Dr Petrus de Kock, General Manager: Research (Brand South Africa)
Petrus has extensive experience as a political analyst with particular focus on the African political economy, extractive industries, and political risk. He lectured in Political Science and International Relations in South Africa and the USA, and presented guest lectures and seminars at various international conferences. In addition to lecturing, Petrus also has experience as a consultant and advisor on social, political and economic dynamics in the African market to private and public entities. He has published extensively on international affairs as well as African political, economic and security issues. He has conducted several field research projects in countries including Sudan, DRC, Kenya, Uganda, Nigeria and Mozambique. His research focuses on internal, regional and international social, economic and developmental dynamics. Petrus has a PhD Philosophy from the University of the North, and an MA (Cum Laude) in Political Science.
Tom De Ruyck, Managing Partner & Head of Insight Activation, InSites Consulting, Belgium
Tom is an expert in understanding and collaborating with consumers, creating consumer-centric-thinking organisations & preparing organisations and their employees for a future full of technological change, societal challenges and tremendous business opportunities. Tom gives more than 100 keynote speeches, workshops and in-company presentations every year. He has spoken in 40+ countries and on 6 continents at major business, marketing, technology and research events.
Charlotte Kemp, Futurist
In the course of a 20 year career, I have spent countless days in front of audiences in various roles. While speaking, training and MC-ing are all very different functions, I have done them all. I started my speaking career in financial services where the rapidly growing company re-positioned me to start the training department and deliver content from HR functionality, in-house software skills to financial instruments and products. I started my own training company some years ago and developed content in both the speaking and training fields, ultimately spending a decade teaching people how to use social media and specialising in LinkedIn. At that the same time, I invested in a franchise operation that was the subject of a great deal of learning on my part, as well as the book, ‘I’m Not Afraid of the F Word’, a topic that I have spoken on many occasions. Feeling that neither my content on social media, nor the story of the F Word was adequately meeting the needs of my audiences, I started exploring a bigger picture and discovered futures thinking. So I turned my attention to futures studies and began a new journey. Over the years I have fulfilled the following roles: presenting content at conferences and seminars, facilitating workshops and interacting with delegates with specific training goals; coordinating collaborative mastermind sessions where members support each in the learning process; radio show host and podcast producer; facilitating  conferences or events as MC or day chair.
Kambe Mwaba, Knowledge & Insights Manager (Coca Cola)
Kambe is responsible for providing consumer, shopper and commercial insights and trends that support strategy development and implementation. Kambe was herself a SAMRA Annual Conference Bright Young Minds Award winner, back in 2012! Kambe is a consumer advocate, is passionate about understanding what makes people tick, and is also an advocate for the strategic importance of market research. She is an axcellent storyteller, has an anytical mind, is a ‘big picture’ thinker and enjoys conveying the business impact of key trends. Kambe holds a Master of Management in Strategic Marketing (cum laude) from the Wits Business School (WBS), and a Bachelor of Business Science degree in Marketing from the University of Cape Town (UCT).
Arthur Procopos, Senior Qualitative Researcher and Analyst (Metropolitan)
I aim to achieve a critical and creative mind. I have a background in Psychology and Anthropology and currently, work as an Anthropologist in the Finance and Insurance industry in South Africa. Although I focus on big qualitative data, I supervise the creation of machine learning tools to structure and analyse big quantitative data. I have a deep interest in Philosophy, problem-solving, communication and creativity. I jumped into and out of a number of jobs, in a number of industries which have taught me important lessons. Experience in start-ups, corporates, and working in multi-cultural/-national teams has led to the ability to feel comfortable in the field studying human behaviour and in the boardroom consulting stakeholders at various levels.
Jan Wegelin, Head of Research (African Response)
During his 25 years applying quantitative and qualitative methodologies, Jan gained experience across commercial and social disciplines. He’s filled various roles from interviewer to heads of operations and research. Internationally he was Head of Field in the UK and Head of Operations in Ireland. He was also nominated employee of the year as Research Specialist in 2010. He is currently Head of Research at African Response, owner of JWRC and Director at Hidden Voice. In addition to being SAMRA National Chairperson in 2012, Jan has also been a SAMRA Accredited Researcher (SAR) since 2011. He won best first-time speaker in 2014 and in 2018 the Overall Winner and Kantar Innovation Awards at SAMRA conference. He has published a range of articles including “A detailed understanding of the Stokvel market to better engage commercially, socially and responsibly”. Jan completed learning programmes including  A pluralistic perspective on economic theories, Netherlands, a BA Hons from the University of Pretoria and Statistics, and SPSS courses in Dublin, Ireland.

Selected Speakers

Antoinette Basson, Bureau of Market Research
Dr Antoinette Basson holds a PhD in Psychology and is a registered Research Psychologist with the Health Professions Council of South Africa (HPCSA). She has been employed within the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) at the University of South Africa (UNISA) since 2010. Dr Basson has conducted extensive research involving children and young people in South Africa. She is a regular speaker at national and international symposiums and provides training and expert advice to researchers and professionals in the helping professions. Dr Basson has been described as a specialist researcher with an affinity for children and young people.
Natalie Benschop, MMR Research
Natalie has more than 11 years of experience in running Consumer and Market research across Sub-Saharan Africa. The first 8 years of her career were spent at Unilever where she held various managerial positions across a wide range of product categories, and also completed an assignment in the UK where she worked with the Unilever Marketing Sciences Unit on the development of new Intellectual Property. Her last few years at Unilever were focused on building research agency capability in emerging African markets which involved pioneering new research approaches and having to think creatively within a confined budget. In her current role as Research Manager for MMR Africa, she is responsible for the delivery of ad hoc consumer research across Africa, and for driving strategic initiatives for continued growth.
Ricardo Braz, Ask Afrika and Elaine Wright, Momentum Corporate
Ricardo Braz is an Account Manager at Ask Afrika.The passion for solving problems has seen Ricardo enjoy a career in market research for over 14 years. He also enjoys long walks on a moon-lit beach, coding verbatim, formatting slides and all the joys of a researcher’s day to day task list. After stints at Synovate and Ipsos, he now calls Ask Afrika home and continues to grow his repertoire in different methodologies, new products and stretch possibilities – this is the fuel for the passion he has for market research. Elaine Wright is Client Engagement Manager for Product Solutions at Momentum Corporate. As a Certified Financial Planner CFP®, specialising in Health Care (Health 1 & 2), she has over 26 years’ experience in the Financial Services industry of which 16 have been spent in Medical Scheme Consulting and Health Risk Management. Elaine joined the Momentum Group in 2003 as Head of the Health Care Consulting. Since then she has had stints in the Momentum FundsAtWork Product Development team, the Metropolitan Health Risk Management team, and in 2014 she was appointed by Momentum Corporate to focus on health and productivity advice strategy and research which led to the development of the effective Employee Index™ –  a productivity model that assists South African Businesses to identify key employee productivity drivers and solutions for improvement. Currently, her focus is on developing and implementing strategies to improve the financial wellness of Momentum’s FundsAtWork members, concentrating on gaining access to participating employees to facilitate financial education workshops, debt management and financial advice.
Jani de Kock, First Person and Sonja Klopper, Fine Artist
Jani de Kock is Founder of First Person – a qual agency based in Pretoria. She is a part-time lecturer at Vega Design, Brand and Business school and an associated of the Design Thinkers Academy. She holds an MA Psychology from UP and has been listening to African consumers talk about their lives since 2003. Sonja Klopper completed her Honours degree in Fine Art at the University of Pretoria in 2008. Since then she has been creating art in different art forms ranging for illustrations to street art.
Giuliana Dias, VIACOM and Jani de Kock, First Person
Giuliana Dias is Director Research and Insights at Viacom International Media Networks Africa. She started her career as a Research Psychologist and soon fell in love with the television industry when she joined the national broadcaster of South Africa back in 1999. With over 20 years experience in both research and client roles she has acquired a multi-faceted knowledge of research especially on the broadcast media side. She holds a Master’s degree in Research Psychology from the University of South Africa. In 2016 she was awarded the prestigious EMEA Vision Critical Rookie of the year award, at the annual EMEA customer intelligence summit held in London. Jani de Kock is Founder of First Person – a qual agency based in Pretoria. She is a part-time lecturer at Vega Design, Brand and Business school and an associated of the Design Thinkers Academy. She holds an MA Psychology from UP and has been listening to African consumers talk about their lives since 2003.
Cobi Hayes, JvR Psychometrics
Cobi Hayes has been employed as a research psychologist at JvR Psychometrics since June 2016. During this time, he has been involved in test development, test validation, applied research, and training. Prior to JvR, Cobi was employed by the South African Military Health Services, first as a registered counsellor, and later as a research psychologist. Cobi also completed his internship in research psychology at the Military Psychological Institute, where the main focus area was on test validation for South African contexts. During 2017, Cobi served as the Vice-chairperson for Psychometry of the Registered Counsellors and Psychometrists division of the Psychological Society of South Africa. In 2017, Cobi presented two research papers at the International Test Commission Conference in Canada. He also acts as an external examiner and moderator for modules in the Honours Psychology and Research Psychology Master’s programmes at North-West University.  
Shaneel Bachoo and Sally-Anne Jansen, IQBusiness
Shaneel Bachoo holds a masters degree in social science and has more than a decade of research experience. He began his career as an academic researcher at the HSRC and later entered the market research industry, listing some of the biggest names in the industry on his CV. He joined IQbusiness in 2018, an organisation that fits perfectly with Shaneel’s interest in leveraging research to advance business on the one hand, whilst ensuring that national priorities aren’t neglected on the other hand. Sally-Anne Jansen has 20 years of experience in research. Sally began her career as an Equity Researcher at UBS Investment Bank in London. Upon moving back to South Africa, Sally joined the Research team at Accenture where she ended up leading the offshore South African and Indian research teams. Sally has been at IQbusiness for 6 years where she leads the Research and Strategic Advisory capability. 
Ricardo Lopes, GeoPoll, Carmel Marock, Singizi Consulting and Candice Harrison-Train, CHT Consulting
Ricardo Lopes is the Regional Director for Southern Africa at GeoPoll, the leading provider of mobile-based research in Africa. At GeoPoll he works closely with clients including brands and media houses to create and implement innovative solutions to their research problems. He has extensive experience in research and marketing, and previously was the Head of Growth for, a qualitative research solution that aimed to improve advertising efficiency and product development for a wide range of clients. Lopes has also worked in digital strategy and media buying, and leverages his knowledge in multiple sectors to inform his work at GeoPoll. Candice Harrison-Train is the Managing Member at CHT Consulting and Associate to Singizi Consulting. She has experience in Monitoring and Evaluation and research in the fields of HIV/AIDS, human rights, education and training (ECD, FET, HE), skills development sector and the international development sectors.
Chanell Kemp, Reputation Matters
Chanell Kemp MCom (Communication Management) Annual Academic prize winner, University of Pretoria 2017. Chanell has a passion for communication and strives to achieve excellence in every aspect of her life. As a mother of twins, she understands that balance is key to achieving success and excellence. She won numerous academic awards at the University of Pretoria. In 2017 she completed her B.Com Masters degree in Communication Management and her research article achieved a distinction. She also won the prize for the best B.Com Masters student. Chanell gained 11 years of work experience before joining the Reputation Matters team. She worked as head of Communication and Public Relations for Mrs South Africa and she also worked for My Week magazine and Creative Entertainment talent managers. Chanell enjoys spending time with her family, reading and writing, and would like to publish a book one day.
Sinoxolo Khowane, Ipsos
I am an Anthropologist, a creative one at that. I am obsessed with Ethnography. Currently, I am inspired by the following quote from an American television drama series, Billions: “The stock market [consumer research] is representation of the psychology of the entire world at any given moment. Data is an exact thumbprint of that moment. I get to know [firsthand] what the world is thinking and feeling and what it will do next”
Owen Manda, Ipsos
Owen has over 13 years research experience. He holds an MA Degree in Sociology (Research Methods), Durham University (UK). He worked at the Medical Research Council of South Africa as a Social Scientist, he then moved to the Centre for Sociological Research (UJ) as a Researcher, he joined Synovate as a Senior Research Executive and a year later he moved to KLA as a Project Director. Owen’s passion to work with people inspired the management at KLA to appoint him as HR Manager, a role he continued to hold alongside his research duties. He is currently Ipsos Public Affairs Director a position that he has been appointed to in July 2018 after working as a Qualitative Account Manager for the past 4 years
Walter Moldenhauer, Telkom, Mariëtte Croukamp and Sanna Fourie, Ask Afrika
Walter Moldenhauer obtained a Master’s degree with specialisation in agricultural econometrics and statistics at the University of Pretoria. Walter is a Senior Manager in Telkom’s Marketing Intelligence (MI) unit where he currently manages MI’s analytics and econometric projects as well as research programmes that supports Telkom Group. Mariëtte Croukamp is a Key Accounts Manager at Ask Afrika. She graduated from the University of Pretoria, where she received her MA Research Psychology degree. She is passionate about delivering research that leads to positive social change and amplifies the voices of ordinary South Africans. Sanna Fourie is the Executive of statistical futures at Ask Afrika and is involved in complex sampling, advanced analytical techniques and methodologies. Sanna has a key interest and passion for statistical development and simplified translation of multivariate statistics.
Vivek Neb, Mayank Nagpal and Rosinah Manyathi, Grail Insights
Vivek Neb is a senior business executive with extensive experience in managing and scaling global businesses. He has over 16 years of experience holding leadership positions across elements of business including operations management, business development and P&L responsibilities. He has been providing business research and advisory services to clients across regions (Africa, APAC, Middle East, US, UK) with focus on supporting corporate strategy and growth initiatives. In his current role as a Managing Director at Grail Insights, Vivek heads the business for Emerging Markets (Africa, the Middle East and the Asia Pacific). Vivek has spent several years growing the Africa practice of Grail. Vivek has experience of working with leading global firms such as Infosys, the Monitor Group and Asian Paints. He has also presented and spoken at several leading insights and research forums in the past. Mayank Nagpal is a seasoned, strategic insights professional with more than 10 years’ experience of delivering strategy and research solutions to clients. In the current role, he heads the Africa practice for Grail Insights, a global insights consultancy. Mayank has been working with clients across Africa to decipher their challenges, intellectualize and develop suited solutions, conduct targeted research, cull-out meaningful insights and craft actionable strategies. He has serviced clients across several sectors including government, travel and tourism, manufacturing, mining, technology, financial services, professional services and education. Mayank has steered on-ground research across several challenging environments in Africa, in addition to conducting on-ground research across a spectrum of research environments in Europe, Asia and Oceania. He has previously led the productivity-insights-quality team at Grail, wherein he conceptualized and institutionalized processes to make the research processes efficient and agile. He often addresses industry forums and audiences through the various research engagements. Rosinah Manyathi is an experienced strategy and insights professional with more than 15 years of experience of working with leading, global FMCG firms. She, in her current role at Grail, is responsible for delivery across several clients, leveraging Grail’s proprietary frameworks and solutions. Rosinah has worked in numerous research environments in South Africa and globally and has experience of stewarding the provision of leading-edge business insights from a consumer, shopper, retail and industry perspective. She effectively utilises her understanding of the available business insights, research tools and global trends to identify key issues and opportunities to drive profitable brand growth and communicate these effectively to key stakeholders through various knowledge sharing platforms. Rosinah started her career in market research, before moving to global FMCG brands such as Coca Cola and Danone, to lead their strategy and insights teams.
Zibusiso Ngulube, Ipsos
Graduated from Wits University with Bachelor of Commerce degree with Marketing and Economics majors. Zibs has over 20 years experience in Marketing Research. He has held senior leadership roles with big multi national clients including Regional Client Business Partner while working at Nielsen. He joined Ipsos in 2018 and is Service Line Lead on Retail and Consumer Intelligence, focussed on developing and growing the department. Zibs has spoken at numerous industry events on topics of key interest and some events outside the norm such as Africa Property Investment Summit , 2015 – helping Financial institutions and construction companies shape their entry into other African markets and assessing true opportunity. More recently in 2018 , spoke at Ipsos’ industry launch of Most Influential Brands study.
Shinell Pretorius and PJ Claasen, Consulta
I am a registered Industrial psychologist with a passion for aligning the perspectives of individuals within an organization with the perspective of the organization to create synergy, and in so doing allowing both the organization and its employees to reach their full potential. I believe that employees, who experience the organizational system as a place where they can reach their potential, will become active promoters of an organization and its brand.
Laaiqah Parker, Kantar
Laaiqah is a qualified Research Psychologist who has her Master’s Degree in Psychology. She is currently pursuing her PhD studies and her interests are in cognition and neuroscience. Laaiqah worked for almost five years in the Military industry and in addition has experience in the clinical and hospital setting whilst working in psychiatry. Laaiqah made a career change and perused the market research path to broaden her professional horizons and gain a new skills-set. She is now trying to implement her knowledge on psychology with marketing.
Adhil Patel, Kantar
Over the last 20 years, Adhil has taken on various roles within Kantar, from key account management to offer development to thought leadership, all the while maintaining a strong interest in technological advancements and thinking about how these trends can be leveraged within the marketing and market research spheres. He’s been a regular presenter at the SAMRA Annual Conference, and takes an active role in trying to shape the future of market research rather than letting the future happen unchecked.
Tara Polzer Ngwato, Social Surveys Africa
Tara Polzer Ngwato is Research Director of Social Surveys Africa. She has seventeen years of experience designing and conducting research on social development with focus areas in conflict transformation, migration and mining communities. Her prior experience includes being Head of Research for the Royal Bafokeng Administration, a traditionally governed near-mining community in South Africa. She also spent ten years as Senior Researcher at the University of the Witwatersrand in Johannesburg with the African Centre for Migration & Society researching and teaching postgraduate migration studies courses. She has a particular interest in the effective communication of research findings and the use of research as a tool for achieving social transformation and informing strategic decision-making. Polzer Ngwato is widely published and holds a PhD and an MSc in Development Studies from the London School of Economics and Political Science and a BA in Social and Political Sciences from Cambridge University.
Bev Russell, Social Surveys Africa
Bev Russell is CEO and founder of Social Surveys Africa. Social Surveys has been a leading social insights organisation for 32 years. Bev has over 35 years research experience. She has published extensively, co-authoring five books, including the first of its kind study on The Size and Scope of the Non-Profit Sector in South Africa, the results of the first nationally representative study on farm dweller evictions in South Africa and a series of three books based on a national education study design. The findings of each of these studies were presented to the South African Parliament and had a direct impact on national policy. Bev is part of a small global expert working group who developed the first World Philanthropy Data Charter and is part of the UN working group on researching the contribution of volunteering to the Sustainable Development Goals.
Harsh Sarda, Ipsos and Dushyant Gupta, Borderless Access
Harsh Sarda leads the marketing service line at IPSOS, South Africa. He has acted as the Client Business Partner, MD (Retail Vertical Africa) and MD, West Africa at Nielsen. His notable presentations include: Navigating the Retail Landscape in Nigeria at the International Retail Conference, 2015, and Future of Retail in Africa at the East Africa Retail Summit. He has authored a paper on Advising an Omni-Channel Strategy and Winning with the Digitally Connected Shopper in Africa/Middle East. Dushyant Gupta, EVP at Borderless Access, oversees all aspects of the company’s business growth strategy and leads the sales, business ops and marketing functions. Instrumental in its expansion from 4 to 34 markets, he is spearheading the efforts to realize Borderless Access’ vision to become a leading global digital MR company. Dushyant regularly speaks at global conferences like ESOMAR, Research & Results, Insight Association and MRMW.
Tashmika Sewsunker, Telesure Group Services
Tashmika started her research journey at Telesure in 2018 as a Research Intern while pursuing her Master Degree in Social and Psychological Research at the University of the Witwatersrand. She was subsequently employed full-time as a Junior Research Consultant and is excited to start making her footprint in the research world.
Julitha Tseka and Patrick Busschau, Ipsos
Julitha Tseka is the Brand Health Lead at Ipsos. Having gained broad experience in managing research studies both domestic and internationally (multi-country), Julitha’s scope includes Consumer Insights, Advertising, Copy Testing, Ad hoc studies and Tracking. Julitha has worked with several clients in the FMCG, Mobile & Network, Broadcasting and Finance sectors. Specialised areas of expertise include Insight, Idea & Concept Testing, Early stage Product Testing, Brand positioning, Communication evaluation. Julitha has 13 Years of experience in the Marketing Research Industry. “I am passionate about providing impactful insights that will make a difference to our clients in better understanding their markets and audiences, knowing that their decisions can be made with confidence and foresight”. Patrick Busschau is an experienced researcher and practitioner with 13 years of Marketing Research experience. He works with many different types of organisations, in a number of different industries focusing on the entire spectrum of research across the brand and customer journey – total experience. Patrick currently leads Ipsos’s strategic initiatives to develop and grow syndicated research offerings in South Africa and is involved in several key programmes. “My appetite for curiosity and interest in the elements of the total brand journey experience within the South African market place is something I try to live and breathe into our work so that our clients enjoy the value of a 360°-3D story to their business challenges and opportunities”    
Hendrik van Blerk and Corne Bodenstein, Ipsos
Hendrik has 20 years’ experience in market research and strategy, both on the agency side and client side. His research experience spans a wide range of industries, including retail, FMCG, media, telecommunications, pharmaceuticals and financial services. More recently he has involved himself in multi-modal studies that incorporate a wide range of processes and insights including retail audits, database analytics, primary consumer research (especially segmentation and brand salience studies) and business consulting, in order to generate in-depth and strategic market understanding for clients.
Nicole Vergos, Ipsos
I’m a Senior Market Research Executive at Ipsos. I have more than 6 years’ experience in Market Research, mostly in Quantitative but also some Qualitative as well. I have gained knowledge and experience working with clients across a range of industries including banking, sports and FMCG.
Max Weldon, Ipsos
Max Weldon has been involved in both commercial and social research, including both qualitative and quantitative but specialising in the former, since 2002. He started his research career at The Qualitative Consultancy in 2002 under the guidance of Solveig Shapiro, and his research experience takes in sectors including automotive, FMCG, finance, environmental issues, education, ICT and media, as well as youth research
Sylwia Wierzbicki, Columinate-InSites Consulting
Sylwia started her career specialising in youth insights. Soon after joining Columinate, she was promoted to lead the Psychology Lab, as well as the innovation and product development team; her main focus is scientifically applying psychological tools to solve business problems. Sylwia is currently based in the Netherlands, and is working together with the InSites Consulting Forward Lab. Embracing her passion for methodological innovations, the last few years saw Wierzbicki develop research tools for the South African market, which can easily be adopted globally. Among some of her innovations, she was a core part of the development of a brand health measurement which incorporates insights of both conscious and non-conscious processes, using innovative techniques based on psychological priming. More recently, Sylwia has been part of the development of a research automation tool. Sylwia holds a Master’s Degree in Psychology, and recently won the SAMRA Best First Time Speaker award.

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