The SAMRA Annual Conference 2015, held on 13 and 14 May 2015 at the Cathedral Peak Hotel in the Drakensberg, was by all accounts a fantastic success.
This year’s theme, The Evolution of Market Research: Changing to Improve, created the impetus needed for some great ideas and thinking. Evolution is a slow process of change from one level to a better one. Evolution does not occur in a straight, steady progression but is marked by false starts and dead ends, random leaps in different directions, and long periods of no fruitful activity. It is characterised primarily not by constant adaptation, but by the preservation of whatever is working well. Our industry appears to be evolving and it is great to see!
The award winners can be truly proud of their achievements, and our thanks go to them and all presenters who shared their research, their expertise and their opinions, in most entertaining fashion!
Kyle Findlay and Ockert Janse van Rensburg won the Best Overall Paper Award for the for the highest average combined paper and presentation rating, with The New Political Battleground: The South African 2014 National Elections on Twitter.
Amone Redelinghuys, with her paper Comparing Mobile and Online Insights, won the Best First Time Speaker Award and was in second place overall. Neil Higgs was in third place overall with Context matters: Creating more powerful marketing strategies by resonating with people via an understanding of the lens and manage their lives. The People’s Choice Award for the highest average presentation rating by the audience went to Andy Hadfield for Future Kids Future Customers.