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Exceptional speaker Line-up at SAMRA Annual Conference 2015!


Dipanjan ChatterjeeDipanjan Chatterjee is a brand strategy expert with extensive experience in global brand optimization and emerging market strategies. His background, which combines over a decade of consulting experience with senior management marketing and P&L responsibilities, enables him to craft brand strategies for clients that are firmly grounded in the reality of the business and the needs of its customers. Dipanjan’s work spans several industries, including packaged goods, food and beverage, financial services, consumer appliances, retail, health and beauty, and B2B products and services. He has advised leading companies on brand strategies, including consumer insights, positioning, architecture, valuation, messaging, touch points and go-to-market strategies. He has helped clients navigate the rapidly evolving brandscape across the globe, with particular emphasis on emerging markets in Asia and Latin America. Prior to joining BAV, Dipanjan developed and spearheaded a brand strategy and emerging markets practice area for a boutique consulting firm in Cincinnati. His other experiences include investment banking and M&A at Morgan Stanley, marketing strategy consulting at Booz & Co., and senior management roles at Fedex/Kinko’s and Berkshire Hathaway. Dipanjan has an M.B.A. from the University of Chicago, where he focused on strategy and marketing. He received his B.A., magna cum laude, in Economics from Amherst College, where he was awarded a Ford Foundation grant and the James Nelson Prize in Economics, and was nominated to the Phi Beta Kappa society.

Andy Hadfield Profile SQUARE (Low Res) Andy Hadfield loves building things on the Internet. He’s played in every corner of the digital industry, launching his first startup at age 19 – getALife (gAL) was a social network before the word was even invented (he likes to say). A political and community mouthpiece for South African students between 1997 and 2005, the site was covered on every major media platform, including Time Magazine. It also had the dubious honour of being sued by Robert Mugabe. Over the next 15 years of his career, he honed his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpinned “The Deloitte Way”, and SA’s first monetised niche social network, DesignMind, which drives collaboration across the construction industry.  At FNB, Andy helped develop a team to manage digital strategy across the consumer banking segment. Projects included corporate crowdsourcing, the bank’s first official FaceBook presence, a major overhaul of the consumer website and a world-class “Amazon-style” eCommerce system – so you can get FNB products in under 10 minutes, from the comfort of your couch. After FNB, Andy took up some management consulting contracts with a few big and digitally brave South African corporates. 2012 then saw the launch of Real Time Wine & MyBEER (investment led by Michael Jordaan & Mike Ratcliffe), a retail discovery platform and consumer review community for the wine and beer industry. The startups closed in 2014 after a great 2 year run, pulling off a number of firsts in the mobile app world. In 2015, alongside Garth Japhet (of Soul City / Heartlines fame) he launched forgood – a social impact startup that connects people to Causes. The startup is building a platform for the non-profit industry and providing functionality for businesses to manage and report on the impact of their employee volunteering and donation activities.  Andy is a regular speaker on the African circuit and has flown the flag at SXSW (with a talk called You Don’t Need Bandwidth To Be Awesome). He believes every word of it.

Jack HlongwaneJack Hlongwane works both in the quantitative and qualitative space, but his passion lies with qualitative research. He has work experience in the FMCG, financial, government, retail and gaming and gambling sectors, and is currently working at African Response as a research executive. Jack won the SAMRA Qualitative Conference 2014 Best Presenter Award. We look forward to what promises to be an inspirational talk in true Jack style! Jack will be presenting The Evolution of Market Research through Pedagogy and Mentorship: using prose and metaphors drawn from the formation of the Drakensberg themselves, Jack will speak about the pedagogy and management of the 21st century market researcher, and the need to evolve in the face of a changing world and industry.

View all speaker profiles: SAC 2015 Speaker Profiles

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