Marketing research, some say, is in a state of confusion and indecision. Will big data overtake us? Should researchers become consultants? Is research worth the budget? Can non-researchers do it with some good software and social media tools? How are we going to use this uncomfortable place that we are in to propel marketing research into a new, improved future?
Join us to find out what the pieces are that will solve the future-of-research puzzle!
SAMRA ANNUAL CONFERENCE 2014 BOOKINGS HAVE CLOSED