Marketing research, some say, is in a state of confusion and indecision. Will big data overtake us? Should researchers become consultants? Is research worth the budget? Can non-researchers do it with some good software and social media tools? How are we going to use this uncomfortable place that we are in to propel marketing research into a new, improved future?
Join us to find out what the pieces are that will solve the future-of-research puzzle!
SAMRA Annual Conference 2014 Line-up_5 June 2014
2014 SAMRA Annual Conference Presentation Summaries
SAMRA Annual Conference 2014 Author Profiles
SAMRA ANNUAL CONFERENCE 2014 BOOKINGS HAVE CLOSED
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