The theme for the 37th SAMRA Annual Conference is:
Research as Change Agent
Velmoré Hotel Estate, Hennops River, Erasmia, Gauteng, South Africa
11 and 12 May 2016
Market research is the custodian of mountains of information. You can ask market researchers anything: they know a lot about quite a few things, but moreover, what they don’t know, they can find out, not just because they know HOW to find out, but because they LIKE to find out. But is that enough? Does market research still drive decision making? Given the diverse, urgent and changing needs of marketing, business, politics and society, does market research simply keep up with change, or does market research actually promote and effect change?
For the purpose of the conference, market research includes marketing research, economic research, business research, social research, political research and opinion polling.
Deadline: 13 January 2016