The Evolution of Market Research: Changing to Improve Cathedral Peak Hotel, Drakensberg, Kwazulu-Natal, South Africa 13 and 14 May 2015
We all know that things have changed, and continue to change. Is the market research industry able to change to ensure improvement? How are quality standards changing to keep up with the times? What is the new best practice, and can we still do things ‘right’? Given ever-increasing pressures on economies and budgets, major social and generational changes, technological advances and turf wars, how can we improve the quality of market research? Market research innovation and methodologies? Market research return on investment? The relevance of market research for business, marketing, the economy, and/or society?
Join us for the best Southern African marketing research event of the year, in one of the most beautiful settings in the world!
SPACE IS LIMITED! We will be staying at Cathedral Peak Hotel and the nearby Didima, on a first come, first served basis.