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Return on Insights Investment

SAMRA is pleased to announce that Andrew Cannon, Executive Director of the Global Research Business Network (GRBN), will be delivering a half-day workshop in Johannesburg on the morning of 19 February 2019.  

Workshop objectives Many companies struggle to realise the full potential of their customer insight function. In order to maintain and grow budgets, we need to do a better job at demonstrating the business impact of insights and measuring the ROI we deliver. This workshop is designed to help you demonstrate this.

Who should attend All in our industry want to be able to demonstrate the ROI of insights and so this workshop is aimed at leaders on the client-side insight teams and agency-side researcher teams. Whilst the responsibility for measuring the ROI of Insights falls on the clients’ shoulders, agency have a huge role to play in supporting their clients achieve strategic business partner status, and by doing it well can achieve their own strategic business partner status with their clients.

What you will learn The workshop will help you understand that the real ROI is about the impact your insights have on the business and, thus, what your company gets back from the investment it makes in you, your team and your research. You will learn some of the best practices in ROI measurement by those already doing it.


SAMRA Members: R1500 ex VAT; Non-members: R1800 ex VAT 

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