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The SAMRA Journal Gets a Makeover: Time to Submit Your Bit!


The SAMRA Journal Gets a Makeover: Time to Submit Your Bit!

We recently hosted our SAMRA Annual Conference in the Drakensberg (Kwazulu-Natal, South Africa). Besides the stunning venue we were treated to two days of high quality papers exploring the topic of innovation and change in the field of market research. I think everyone who attended will agree that it is a most worthwhile and thought provoking event.

We would now like to invite submissions for this year’s edition of the SAMRA Journal.

For this year’s SAMRA Journal we are especially interested in articles that deal with Innovation and Change in the Research Industry (including market research, business research, social research and opinion polling).

The SAMRA Journal will now be published in two ways!

1. SAMRA Journal: Print Edition

Once a year (usually in October), the SAMRA Journal is published in print (as has been the case for some years now), containing our regular columns and specific articles that encapsulate the development of our thinking in the market research industry in the preceding year. Articles for the SAMRA Journal in print must be submitted electronically to publications@samra.co.za, for the attention of The Editor – SAMRA Journal (Print).

  1. Submit your idea for an article in the SAMRA Journal in print up by 31 July 2015. The article idea must be in English, typed in double spacing (including notes and references) in Times New Roman in 12-point font, and not more than 300 words in length.
  2.  After selection of the articles for the SAMRA Journal print edition, the final article must submitted by 31 August 2015. Requirements for selected articles in the SAMRA Journal print edition are as follows:
  • Submit a statement giving the author’s (or authors’) present position and email address.
  • Submit written confirmation that the article is the author’s (or authors’) original work and not under consideration elsewhere.
  • The article must relate to the field of market research, marketing research, business research, social research or opinion polling research in Southern Africa.
  • The article should be in English (South Africa), typed in double spacing (including notes and references) in Times New Roman in 12-point font, and between 3000 and 4000 words in length. Because of limited space, only summarised tables, graphs and figures should be used.
  • An abstract of 200 words in length must be included.
  • The format of the article should conform to accepted scientific requirements of published articles, especially with regards to method of referencing and use of tables, graphs and figures.
  • Style of writing does not have to be academic, but language register must be formal.

2. SAMRA Journal Online Edition

An online edition of the SAMRA Journal has been added specifically for the purpose of sharing ideas and discussing and debating the way that we think about and in market research. Throughout the year, we will be publishing contributions on the SAMRA website. The page will be moderated by myself (the SAMRA Journal Editor) and the SAMRA office. You can submit contributions to the SAMRA Journal online edition at any time by logging into the SAMRA website and posting in the SAMRA Journal Online section (http://www.samra.co.za/journal-online/). Requirements for online contributions are as follows:

  • Your contribution must relate to the field of market research, business research, social research or opinion polling research in Southern Africa.
  • Your contribution must be in English (South Africa), and between 500 and 1000 words in length.
  • Style of writing must not be academic, and language register can be informal.

The rules of engagement for contributions to the SAMRA Journal (both online and in print) are that your submission will be disqualified immediately if:

  • You appear to be selling an organisation, and/or an organisation’s products or services, and/or any proprietary methodologies or concepts.
  • References to any organisation are not limited to content that would not make sense without referencing the organisation.
  • There is any evidence that you do not adhere to the requirements contained in the SAMRA and ESOMAR Codes of Conduct.

Happy writing!

Duncan Brett, Editor SAMRA Journal (publications@samra.co.za)

 SAMRA Journals

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