SAMRA hosts a number of professional development activities, including the Annual Conference with eminent speakers from Southern Africa and abroad. Other Professional Development Events include webinars, seminars, workshops and meetings where issues pertinent to the profession are discussed, hosted at a local level.

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Access the latest SAMRA June 2022 Newsletter here.


Please follow the steps below before 31 March 2022, to ensure that you continue enjoying the SAMRA member benefits and to avoid lapsing of your membership.


Please also note that as per last year, the SAMRA Board has not instituted any membership fee increases, and your annual membership fees will remain the same for the 2022/23 year.


Email the following to, to confirm your renewal:


  1. Annual turnover generated from data, analytics, research, sample, panel, research-related information technology and software, and/or related consulting/advisory services and products.

  2. Annual spend on data, analytics, research, sample, panel, research-related information technology and software, and/or related consulting/advisory services and products.

  3. An updated Associate Members list:   

    • i     Download an excel spreadsheet to provide details of your organisation’s associate members here Associate Membership Details

    • ii    Save it offline with your company name as filename

    • iii   Complete the relevant worksheet (the template is in MS Excel, and has two sheets: one with instructions, and one for your Associate member details)

    • iv Submit the file to  as a password-protected email attachment

    • v   Send the password to us in a separate email. 

  4. ​Organisation details: Confirm your membership details at the bottom of this email, which is what we currently have on file. Please mark any changes or additions in RED.

  5. ​Confirm that you would like to renew your membership for March 2022 to

      February 2023.


Remember… The organisation remains a SAMRA member in good standing if the entire organisation adheres to the Code of Conduct and renews once a year. To cancel the organisation’s membership, you must resign in writing (via email), otherwise the organisation will remain a member, but not in good standing, until the SAMRA Board withdraws the membership.

SAMRA 2021 Annual General Meeting:


The ANNUAL GENERAL MEETING of the members of the SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION took place online on 31 August 2021. Please find the following relevant information and documentation:

SAMRA 2022 Annual General Meeting:


The next ANNUAL GENERAL MEETING of the members of the SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION will take place on 6 September 2022, both online and in-person (venue TBC).


The Quality Council for Trades and Occupations (QCTO) has published the Market Research Analyst qualification for public comments (closing 12 August). Comment here.

The QCTO has also approved their re-registration of the following qualifications:

  • 20896 - National Diploma: Marketing Research (NQF level 5)

  • 22874 - National Diploma: Marketing Research (NQF level 7)

The full list of qualifications can be viewed here. New registrations end in June 2023 with the last date of enrolment for first time learners being June 2024.​

Call for Applications from Subject Matter Experts who will work with the Services SETA in designing Assessment Instruments for sector’s registered Occupational Qualifications, specifically the Market Research Analyst qualification.

Applications closing date is 20 September 2021. More info here.

Job Postings:


Research Executive: Topline Research Solutions (TRS) is a Pan-African market/ing and social research consultancy ( based in South Africa. TRS are seeking a suitably qualified and experienced candidate to fill in the position of a Research Executive who will be based in Randburg, South Africa. This role will be primarily responsible for proposal writing, effective project execution from beginning to results presentation and project accountability (profitability analysis). If interested please email your CV, motivation letter and certificates to: Shortlisted candidates will be contacted for interviews. More information here.

Business Conference
2022 SAMRA Annual Conference - TBC

The SAMRA Annual Conference is more than just a conference: it is a SAMRA tradition that started more than 30 years ago! The conference provides a platform for local and international researchers to present their latest thinking about research and its applications in business, marketing, social and political decision-making.


The conference is also the premier networking event on the SAMRA calendar, bringing together research providers and users to discuss and debate innovations, challenges and improvements in the marketing research, social research and opinion polling research industry in Southern Africa.

Social Distance
SAMRA - Research During Covid-19

The Research Industry and Covid-19

On 26 March 2020, the South African government placed the country under

lockdown level 5 after the Coronavirus pandemic began causing havoc in the

country. This was government’s effort to contain the spread of the Coronavirus.

It has been over a year since the first lockdown, yet South Africa and countries

across the globe continue to grapple with COVID-19. South Africa has recently

been hit by a 3rd wave of the Coronavirus and on 15 June 2021, President Cyril

Ramaphosa announced that the country is now on Adjusted Alert Level 3 from

16 June 2021.

The battle with Coronavirus continues and as we all find ourselves in these

unprecedented times in our history, many questions and concerns also arise

within the Research Industry. One of the biggest questions is, how do we

conduct research during COVID-19 pandemic? The reality is the pandemic has

and will continue to alter our everyday lives and the way we behave as we go

about our business.

SAMRA fully supports the decision taken by the South African government,

tightening of restrictions comes amid the third wave of COVID-19 infections

hitting the country. In the president’s words: “The measures are appropriate to

the level of risk and are necessary to save the lives of our people.” It is against

this backdrop that SAMRA urges all members and researchers across the

country to work together and to act responsibly in these difficult times. All the

COVID-19 rules, restrictions and regulations are mandatory and should be

adhered to. SAMRA and the research industry are not immune to COVID-19 and

therefore the Research Industry is not an exception to the government’s

prescribed restrictions.

This is a time that calls for research companies to come up with creative ways

of doing research and/or to adjust their research approaches in line with the

current gazetted regulations. We therefore recommend that online and CATI

(telephonic) interviews be prioritised as opposed to face-to-face interviews

(CAPI). Where face to face (CAPI) Interviews are inevitable, it is critical to follow

the regulations as set in the Gazette. It is very crucial for individuals and research companies to read the Gazette in its entirety and to be familiar with the regulations gazetted in Gazette 44715 of 15 June 2021.

Please note that it is the responsibility of the research company to take

accountability. We are very aware that our industry is faced with difficulties and

uncertain times, but we remain committed as we go through this challenging

time together. Now more than ever our industry is instrumental in providing

understanding and insight on how the attitudes and behaviours of decision makers are being changed by the Covid-19 outbreak.


We understand that these are also desperate financial times for most

companies in our industry, but we all must work together to prioritise the health and safety of employers, employees (staff, interviewers, etc) as well as those of consumers/respondents. In addition, research companies should maintain and strictly adhere to social distancing, sanitising and wearing of masks regulations.

Below are some useful links:

Adjusted Level 3 regulations as gazetted in Gazette 44715 of 15 June 2021

World Health Organisation (WHO) Coronavirus disease (COVID-19) advice for

the public

ESOMAR management of COVID-19 measures and impact of social distancing protocols on conducting research.



It is important to note that SAMRA can only support the Government’s efforts

and advise the industry to adhere to all regulations set in the gazette. It remains the sole responsibility of the individual or business to adhere to regulations pertaining to the lockdown as determined by the government. Unfortunately, SAMRA is not in a position to relax the rules and make exceptions. This content reflects the best available information at the time it was prepared. SAMRA does not warrant the accuracy or completeness of its contents and assumes no responsibility for any errors or omissions.