SAMRA hosts a number of professional development activities, including the Annual Conference with eminent speakers from Southern Africa and abroad. Other Professional Development Events include webinars, seminars, workshops and meetings where issues pertinent to the profession are discussed, hosted at a local level.

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Final Notice of the SAMRA 2021 Annual General Meeting:


Notice is hereby given that the ANNUAL GENERAL MEETING of the members of the SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION will take place online on 31 August 2021. Please find the following relevant information and documentation:



The Quality Council for Trades and Occupations (QCTO) has published the Market Research Analyst qualification for public comments (closing 12 August). Comment here.

The QCTO has also approved their re-registration of the following qualifications:

  • 20896 - National Diploma: Marketing Research (NQF level 5)

  • 22874 - National Diploma: Marketing Research (NQF level 7)

The full list of qualifications can be viewed here. New registrations end in June 2023 with the last date of enrolment for first time learners being June 2024.​

Call for Applications from Subject Matter Experts who will work with the Services SETA in designing Assessment Instruments for sector’s registered Occupational Qualifications, specifically the Market Research Analyst qualification.

Applications closing date is 20 September 2021. More info here.


Access the June 2021 Newsletter here.

Business Conference
2021 SAMRA Annual Conference - TBC

The SAMRA Annual Conference is more than just a conference: it is a SAMRA tradition that started more than 30 years ago! The conference provides a platform for local and international researchers to present their latest thinking about research and its applications in business, marketing, social and political decision-making.


The conference is also the premier networking event on the SAMRA calendar, bringing together research providers and users to discuss and debate innovations, challenges and improvements in the marketing research, social research and opinion polling research industry in Southern Africa.

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2021 SAMRA AGM - 31 Aug 2021

SAMRA hereby calls for proposals to serve before the AGM and Nominations for the SAMRA Board of Directors


A. Proposals to the SAMRA Annual General Meeting

If you would like to change the way that SAMRA is governed, this is your opportunity! The Annual General Meeting considers proposals for changes to the SAMRA Memorandum of Incorporation and the SAMRA Company Rules.


To submit a proposal, please contact the SAMRA office, proposals should reach the SAMRA office no later than 06 August 2021.


B. Nominations for the SAMRA Board of Directors

If you would like to nominate someone to represent your interests or if you yourself want to get involved in running SAMRA and determining the future of our industry, now is the perfect time! Send you nomination to by no later than 06 August 2021.


At the time of the AGM the SAMRA Board will have two (2) vacancies that must be filled.

The Annual General Meeting is a business meeting and it is not open to guests. All paid-up current SAMRA Honorary, Organisation, Associate and Independent members may attend subject to confirmation through RSVP.


SAMRA Honorary, Independent and Organisation Member representatives can vote at the meeting, or may appoint a proxy to attend, participate in and vote at the meeting. If you are unable to join, it is imperative that you appoint a proxy to attend and vote on your behalf. Your proxy does not have to be a SAMRA member.


Decisions made at the AGM determine what SAMRA does in the year ahead, and how the industry operates in the local, regional and global insights community. We need you at the AGM to make up a quorum that legally constitutes the AGM and thus to make the decisions required to ensure the growth of our industry.

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SAMRA - Research During Covid-19

The Research Industry and Covid-19

On 26 March 2020, the South African government placed the country under

lockdown level 5 after the Coronavirus pandemic began causing havoc in the

country. This was government’s effort to contain the spread of the Coronavirus.

It has been over a year since the first lockdown, yet South Africa and countries

across the globe continue to grapple with COVID-19. South Africa has recently

been hit by a 3rd wave of the Coronavirus and on 15 June 2021, President Cyril

Ramaphosa announced that the country is now on Adjusted Alert Level 3 from

16 June 2021.

The battle with Coronavirus continues and as we all find ourselves in these

unprecedented times in our history, many questions and concerns also arise

within the Research Industry. One of the biggest questions is, how do we

conduct research during COVID-19 pandemic? The reality is the pandemic has

and will continue to alter our everyday lives and the way we behave as we go

about our business.

SAMRA fully supports the decision taken by the South African government,

tightening of restrictions comes amid the third wave of COVID-19 infections

hitting the country. In the president’s words: “The measures are appropriate to

the level of risk and are necessary to save the lives of our people.” It is against

this backdrop that SAMRA urges all members and researchers across the

country to work together and to act responsibly in these difficult times. All the

COVID-19 rules, restrictions and regulations are mandatory and should be

adhered to. SAMRA and the research industry are not immune to COVID-19 and

therefore the Research Industry is not an exception to the government’s

prescribed restrictions.

This is a time that calls for research companies to come up with creative ways

of doing research and/or to adjust their research approaches in line with the

current gazetted regulations. We therefore recommend that online and CATI

(telephonic) interviews be prioritised as opposed to face-to-face interviews

(CAPI). Where face to face (CAPI) Interviews are inevitable, it is critical to follow

the regulations as set in the Gazette. It is very crucial for individuals and research companies to read the Gazette in its entirety and to be familiar with the regulations gazetted in Gazette 44715 of 15 June 2021.

Please note that it is the responsibility of the research company to take

accountability. We are very aware that our industry is faced with difficulties and

uncertain times, but we remain committed as we go through this challenging

time together. Now more than ever our industry is instrumental in providing

understanding and insight on how the attitudes and behaviours of decision makers are being changed by the Covid-19 outbreak.


We understand that these are also desperate financial times for most

companies in our industry, but we all must work together to prioritise the health and safety of employers, employees (staff, interviewers, etc) as well as those of consumers/respondents. In addition, research companies should maintain and strictly adhere to social distancing, sanitising and wearing of masks regulations.

Below are some useful links:

Adjusted Level 3 regulations as gazetted in Gazette 44715 of 15 June 2021

World Health Organisation (WHO) Coronavirus disease (COVID-19) advice for

the public

ESOMAR management of COVID-19 measures and impact of social distancing protocols on conducting research.



It is important to note that SAMRA can only support the Government’s efforts

and advise the industry to adhere to all regulations set in the gazette. It remains the sole responsibility of the individual or business to adhere to regulations pertaining to the lockdown as determined by the government. Unfortunately, SAMRA is not in a position to relax the rules and make exceptions. This content reflects the best available information at the time it was prepared. SAMRA does not warrant the accuracy or completeness of its contents and assumes no responsibility for any errors or omissions.