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Proposed New Marketing Research Currency to Replace AMPS

Reminder to all Marketers and Agencies

Join MA(SA) at the Johannesburg Country Club Woodmead  to hear about the proposed New Marketing Research Currency to replace AMPS

Dear Marketers and Marketing Industry Stakeholders,

The Marketing Association of South Africa (MA(SA)), in partnership with The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA), invites you to a significant industry engagement concerning a potential new marketing research currency to replace the now discontinued All Media and Products Survey (AMPS).

This initiative is in response to growing concerns from marketers and their agencies about the brand, product and intermedia usage research void that has occurred arising from the withdrawal from SAARF of the media owner associations, and the resulting lack of funding for such research. Extensive engagements with marketers about the value of, need for, and possible ways of providing new and improved independent and media neutral ongoing consumer focused research, which could be available to all marketers on an affordable basis, has led to the proposals that will be presented at this event. The goal of the new research currency is to create consumer centric research to aid the understanding of the customer journey through tracking and understanding of daily consumer behaviour, decision making and consumption.

The programme will cover

  • The scope, content and outputs of the proposed new industry research initiative;
  • The proposed funding model;
  • The creation of a new research foundation, controlled by and for the benefit of marketers and their agents;
  • Questions, answers and inputs from the attendees.

Your attendance and participation is vital to the success of this initiative, and we urge you not to miss this significant event.

Date:     Thursday, 2 March 2017
Time:     15:00 for 15:30 – 17:00
Venue:  The Country Club Johannesburg (CCJ), Woodmead

To register for the event, you can:

  • Register online – click here: Event Registration Form. Make sure you select the event called Industry Event: The Proposed New Marketing Research Currency to replace AMPS. You need only complete your Name, Surname, Company Name, Job Title, Cell Phone Number and Email Address; or
  • Forward this email to and add REGISTER me � including the above details.

 We look forward to engaging with you on this important occasion.

 MA(SA), the AMF, and the ACA.

Contact:  (011) 463 6136

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