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Entry-Level Quantitative Interviewer Qualification

In 2014 we embarked on a national process to develop a qualification for Interviewers in South Africa. This process was funded by GfK Verein, and partially supported by DEG ( with funds of Germany’s Ministry for Economic Cooperation and Development.

As part of this process, we consulted widely, requesting inputs from not only SAMRA members, but anyone who is involved in interviewing for marketing research, social research and opinion polling.

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