ESOMAR is running a project aimed at giving those within the data, research and insights sector the opportunity to share and showcase the good work and positive outcomes market research has on business and society. The project will highlight in a new report the impact market research has on people’s lives, how it shapes business decisions, consumer products, or institutions, as well as how market research is indispensable in order to improve our institutions.
We are looking for at least one success story from the Southern African region… Submit your story by 20 June 2016! https://www.esomar.org/…/market-r…/success-stories-of-mr.php