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Global Market Research Study 2013 (about 2012)


Thank you very much in advance for your contribution to this study on the Market Research Industry in 2012. As in previous years, the study aims to collate key data and information on the market research industry, on a worldwide basis, and we would greatly value your response to this survey. It provides very valuable information on the evolution of our industry. The survey covers the market size and industry landscape in South Africa for 2012, sources of turnover by type of client, research method, research design and project type and expectations for 2013.

You will need to collate the information before completing the questionnaire below as not all the information will be readily available.

All information is treated in the strictest of confidence and only aggregate data will be reported.

All participating organisations who submit fully completed questionnaires will receive a summary report of the results that we submit to ESOMAR on behalf of South Africa.


The total amount of market research turnover should cover all work that is commissioned to be undertaken by you as a research supplier in South Africa, either by clients inside South Africa or clients based in other countries. This includes international projects managed by you in South Africa.

Please note that your market research turnover figure should also include:

  • All Retail Audit measures
  • All Media or Audience measurement services (TV viewing, radio listening, newspaper reading, online audience, etc.)
  • All consumer or household Panel measures
  • Advisory Services, which would include work similar to that done by companies such as Gartner, Forrester, Mintel, Euromonitor, etc.

as well as what you would traditionally have considered as Market Research.

The survey excludes:

  • Any work conducted by non-commercial institutes such as government departments, universities, other non-profit-making bodies, where the research function does not have an identifiable business/profit centre;
  • Any work conducted by non-research companies such as advertising agencies, management consultancies and marketing consultancies.

Privacy Statement

We would like to thank you for taking part in this survey about the Market Research Industry. We will not try to sell or promote anything to you as a result of your participation in the survey. This is a research survey using scientific methods and we promise that, in obtaining your cooperation, we will not mislead you about the nature of the research or the findings will be used.

The answers you give will be treated as confidential unless you have given your consent to the contrary. As with all forms of market and opinion research, your cooperation is voluntary at all times. No personal information is sought from or about you, without your prior knowledge and agreement. You are entitled at any stage of the questionnaire, or subsequently, to ask that part or all of the record of your questionnaire is destroyed or deleted. Wherever reasonable and practical we will carry out such a request.

We use cookies and other similar devices sparingly and only for quality control, validation and to prevent bothersome repeat surveying. You can configure your browser to notify you when cookies are being placed on your computer. You can also delete cookies by adjusting your browser settings. We automatically capture information about your browser type in order to deliver a questionnaire best suited to your software. We do no other invisible processing of data from your computer.

The web site we use has security measures in place to protect the loss, misuse, and alteration of the information under our control. Only specific employees who have agreed to the SAMRA non-disclosure terms have access to the information you provide here. They have access only for data analysis and quality control purposes.

You can contact us at to discuss any problems with this survey. You can find out more about us at

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