• Market, advocate for and lobby on behalf of the insights industry
• Strategically manage talent at industry level to meet demand
• Promote the professional development of practitioners
• Offer value-adding products and services to the industry, such as networking opportunities
• Industry associations should play a role, but it is not listed above
• Nothing - industry associations don't have a role to play
• I don't know what role industry associations should play, if any
• Protect the public, and monitor and self-regulate ethics in the industry

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