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Meet the facilitator and guest speakers at SAMRA Annual Conference 2019!


SAMRA Annual Conference is in its 40th edition, and we are celebrating the occassion with a record-breaking line-up of more than 30 sessions in two days, including 19 Insights Shares, 6 Success Stories, 1 Ask the Expert session and 4 workshops to choose from.

The programme facilitator for this year’s SAMRA Annual Conference is none other than the Kambe Mwaba, Knowledge & Insights Manager at The Coca-Cola Company, where she is responsible for providing consumer, shopper and commercial insights and trends that support strategy development and implementation. Kambe was herself a SAMRA Annual Conference Bright Young Minds Award winner, back in 2012! Kambe is a consumer advocate, is passionate about understanding what makes people tick, and is also an advocate for the strategic importance of market research. She is an axcellent storyteller, has an anytical mind, is a ‘big picture’ thinker and enjoys conveying the business impact of key trends. Kambe holds a Master of Management in Strategic Marketing (cum laude) from the Wits Business School (WBS), and a Bachelor of Business Science degree in Marketing from the University of Cape Town (UCT).

Joining Kambe on centre stage this year are guest speakers Tom De Ruyck from Insites Consulting in Belgium,  Petrus de Kock from Brand SA, Jan Wegelin from African Response, and Charlotte Kemp, a Futurist.

Tom De Ruyck is Managing Partner & Head of Insight Activation, InSites Consulting, Belgium. Tom will be He is an expert in understanding and collaborating with consumers, creating consumer-centric-thinking organisations & preparing organisations and their employees for a future full of technological change, societal challenges and tremendous business opportunities. Tom gives more than 100 keynote speeches, workshops and in-company presentations every year. He has spoken in 40+ countries and on 6 continents at major business, marketing, technology and research events.

Petrus de Kock is General Manager: Research at Brand South Africa. He has extensive experience as a political analyst with particular focus on the African political economy, extractive industries, and political risk. He lectured in Political Science and International Relations in South Africa and the USA, and presented guest lectures and seminars at various international conferences. In addition to lecturing, Petrus also has experience as a consultant and advisor on social, political and economic dynamics in the African market to private and public entities. He has published extensively on international affairs as well as African political, economic and security issues. He has conducted several field research projects in countries including Sudan, DRC, Kenya, Uganda, Nigeria and Mozambique. His research focuses on internal, regional and international social, economic and developmental dynamics. Petrus has a PhD Philosophy from the University of the North, and an MA (Cum Laude) in Political Science.

Jan Wegelin from African Response, who together with Petrus de Kock and Elsa Thirion-Venter of MarkData won the coveted Best Overall Speaker Award last year, returns this year with an update on the research they have been doing for Brand South Africa. Jan has 25 years experience in applying quantitative and qualitative methodologies, and gained experience across commercial and social disciplines. He’s filled various roles from interviewer to heads of operations and research. Internationally he was Head of Field in the UK and Operations in Ireland. He was also nominated employee of the year as Research Specialist in 2010. He is currently Head of Research at African Response, owner of JWRC and Director at Hidden Voice. In addition to SAMRA National Chairperson in 2012, he is also a SAMRA Accredited Researcher (SAR) since 2011. He won best first-time speaker in 2014 and in 2018 the Overall Winner and Kantar Innovation Awards at SAMRA conference. He has published a range of articles including “A detailed understanding of the Stokvel market to better engage commercially, socially and responsibly”. Jan completed courses in Statistics and SPSS in Dublin, Ireland, A pluralistic perspective on economic theories in the Netherlands, and holds a BA Hons (Special) from the University of Pretoria.

In the course of a 20 year career, Charlotte Kemp, Futurist, has spent countless days in front of audiences in various roles. ” While speaking, training and MC-ing are all very different functions, I have done them all. I started my speaking career in financial services where the rapidly growing company re-positioned me to start the training department and deliver content from HR functionality, in-house software skills to financial instruments and products. I started my own training company some years ago and developed content in both the speaking and training fields, ultimately spending a decade teaching people how to use social media and specialising in LinkedIn. At that the same time, I invested in a franchise operation that was the subject of a great deal of learning on my part, as well as the book, ‘I’m Not Afraid of the F Word’, a topic that I have spoken on many occasions. Feeling that neither my content on social media, nor the story of the F Word was adequately meeting the needs of my audiences, I started exploring a bigger picture and discovered futures thinking. So I turned my attention to futures studies and began a new journey. Over the years I have fulfilled the following roles: presenting content at conferences and seminars, facilitating workshops and interacting with delegates with specific training goals; coordinating collaborative mastermind sessions where members support each in the learning process; radio show host and podcast producer; facilitating  conferences or events as MC or day chair.” 

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