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Return on Insights Investment Workshop
Feb 19 @ 8:00 am - 1:00 pm SASTR1500 – R1800
ROI. It is a term that we hear a lot in business and one we are hearing more and more used with reference to Insights and Analytics as budgets are either shrinking or expanding. Corporate researchers’ ability to measure and promote the significant ROI they provide to their organisations is critical to their ongoing success. Many Insights departments want to be seen as a “strategic consultant” to the business, yet too often the department can be considered as reactive and functional rather than strategic by its internal clients. That’s not necessarily because they are; it’s due at least in part to so few departments being bold enough to market the value they provide in terms of ROI to their organisations.
So, it is not surprising to learn that a joint GRBN/BCG study conducted in 2017 showed that consumer Insights departments that ARE measuring and reporting the ROI of insights are more likely to be seen as strategic business partners, with growing resources, more discretionary budget and a seat at the decision-making table. Insights has the opportunity to become the rocket fuel that drives the increasingly consumer-centric decision-making environment. We just need to get better at measuring and communicating the ROI of what we do.
Against this backdrop SAMRA is pleased to announce that Andrew Cannon, Executive Director of the Global Research Business Network (GRBN), will be delivering this half-day workshop in Johannesburg on 19 February 2019.
Workshop objectives Many companies struggle to realise the full potential of their customer insight function. In order to maintain and grow budgets, we need to do a better job at demonstrating the business impact of insights and measuring the ROI we deliver. This workshop is designed to help you demonstrate this.
Who should attend All in our industry want to be able to demonstrate the ROI of insights and so this workshop is aimed at leaders on the client-side insight teams and agency-side researcher teams. Whilst the responsibility for measuring the ROI of Insights falls on the clients’ shoulders, agency have a huge role to play in supporting their clients achieve strategic business partner status, and by doing it well can achieve their own strategic business partner status with their clients.
What you will learn The workshop will help you understand that the real ROI is about the impact your insights have on the business and, thus, what your company gets back from the investment it makes in you, your team and your research. You will learn some of the best practices in ROI measurement by those already doing it.
REGISTER NOW Limited spaces available, and bookings close on 11 Feb 2019, so don’t delay!
The cost to attend the workshop is R1500 ex VAT for SAMRA members and R1800 ex VAT for non-menbers.
In preparation If you work on the client-side, it’s especially important that we prepare you for the workshop and so once registered you will be sent a link to a short questionnaire (a Boston Consulting Group tool), designed to assess the current state of your company’s customer insight capabilities
On the day The workshop will be interactive and include round table discussions on concerns, issues and needs. The focus will be on:
- Discussing the results of the BCG analysis completed prior to the workshop
- Learning the different dimensions of the GRBN framework
- Learning how to get started with measuring your own ROI and demonstrating your business impact
- Discovering key findings and insights from the latest research-on-research and best practices.
Testimonials of the impact similar workshops have had for other organisations and feedback from attendees: https://grbnnews.com/agency-leaders-an-roi-of-insights-events-is-an-effective-way-to-engage-and-deliver-value-to-your-clients/ and https://grbnnews.com/grbn-international-workshop-day-review/
Bespoke ROI workshops
In addition to this event, Andrew will also be available to run bespoke ROI of Insights workshops for SAMRA members only (i.e. customised, for you specifically, at your organisation), at the following times:
- Monday 18th February from 1 to 4pm
- Tuesday 19th February from 2 to 5pm
- Wednesday 20th February from 2 to 5pm
- Thursday 21st February from 9am to 12pm
There are options for SAMRA members on client-side and for SAMRA member agencies, at a significant discount on the standard pricing for the workshops – SAMRA members will pay only R15000 ex VAT including up to 20 participants at one organisation. Please get in touch on firstname.lastname@example.org as soon as possible if you are interest in reserving one of the four available spots for your organisation, rather than attending the standard workshop.
About the presenter
Andrew Cannon is Executive Director at GRBN, and runs his own boutique consulting business. Andrew has worked in the research sector for other 30 years gaining a broad range of experience on both the agency and client side. Andrew is passionate about how Insights needs to do a better job at measuring ROI and demonstrating business impact. Andrew is also passionate about participant engagement our sector’s need to build a trust relationship with the general public. Andrew is a regular speaker at industry events across the globe, author of the GRBN Invest in Insights and ENGAGE Handbooks, as well as co-author of the joint BCG-GRBN ROI of Insights Report. Connect with Andrew on LinkedIn (https://www.linkedin.com/in/cannonandrew/)