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Participant Engagement Workshop
Feb 20 @ 8:00 am - 1:00 pm SASTR1500 – R1800
NOTE: This workshop has been moved from Pretoria to Johannesburg
Participants are the life-blood of our industry. Without their willingness to participant in research we cannot deliver the reliable data and actionable insights decision-makers need.
Unfortunately, participation rates are in serious decline. And whilst there are external factors influencing this, we, as a sector, are guilty of shooting ourselves in the foot. Too often, we give people a poor experience when they to agree to participate in research, with a negative impact on data quality and the perception of end-client categories/brands.
But it doesn’t have to be this way. GRBN has conducted a vast amount of research-on-research and worked with more than 30 experts in the field, to understand how to create great experiences, which not only help deliver quality data, but also drive up long-term brand equity for end clients, turning market research into a positive consumer touchpoint.
Workshop objectives The objectives of the workshop are to share with you the best practices for creating great research participant user experiences, and to work in teams to help you identify your own strategic priorities and low-hanging fruit.
Who should attend If you are interested in data quality, you should attend. If you are interested in positive impact on end-clients’ brands, you should attend. No matter whether you work for an end-client, a research agency, a data collector or a tech company, you will benefit from learning how to create great research participant user experiences.
What you will learn The workshop will help you understand why participant engagement is critical to your and our future and what you can do yourself, as well as together with your colleagues, clients and partners to create great research participant user experiences.
On the day The workshop will be interactive and include round table discussions on the key learnings from a South African market perspective. The focus will be on:
- Discussing the results of the GRBN research-on-research
- Exploring tips for creating great research participant experiences
- Identifying your own strategic priorities and low hanging fruit
REGISTER NOW Limited spaces available, and bookings close on 11 Feb 2019, so don’t delay!
The cost to attend the workshop is R1500 ex VAT for SAMRA members and R1800 ex VAT for non-menbers.
Don’t just take our word for it This workshop was conducted in London last year. The average feedback score was 6.3 on a 7-point scale, with attendees agreeing that:
- They learned something new
- The workshop was well facilitated
- They left with action points they could implement
“The workshop helped me come up with ideas that I can explore in my clientside role”
“The stats about the impact of engagement give me a business case to invest more time and money in participant engagement”
“It was good to get such advanced perspectives from clientside, agency and data collectors. It allows me to think about different avenues / approaches to collecting insight”
“Reconfirming the essentials as a supplier. It’s very easy to forget when I’m buried in everyday short-term issues”
About the presenter
Andrew Cannon is Executive Director at GRBN, and runs his own boutique consulting business. Andrew has worked in the research sector for other 30 years gaining a broad range of experience on both the agency and client side. Andrew is passionate about how Insights needs to do a better job at measuring ROI and demonstrating business impact. Andrew is also passionate about participant engagement our sector’s need to build a trust relationship with the general public. Andrew is a regular speaker at industry events across the globe, author of the GRBN Invest in Insights and ENGAGE Handbooks, as well as co-author of the joint BCG-GRBN ROI of Insights Report. Connect with Andrew on LinkedIn (https://www.linkedin.com/in/cannonandrew/)