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Ethics Snippet – 15 August 2014

Online advertising sites (e.g. and social media (e.g. Facebook) offer great opportunities to recruit research participants, especially for qualitative research (e.g. focus group discussions). However, ethical research requires that research client information (e.g. their identity, and project details) remains confidential. Also, data quality can be severely compromised if participants are briefed (i.e. primed) about, for example, the recruitment criteria for a qualitative research interview.
SAMRA Ethics Snippet 15 Aug 2014


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