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Draft ESOMAR/GRBN Online Research Guideline

We have pleasure in enclosing a proposed draft ESOMAR/GRBN Online Research Guideline for your comment.

Designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online, this updates the Online Research Guideline that ESOMAR developed in 2011 working jointly with CASRO.

To ensure that the guidance is in line with most recent practice, in addition to other updated sections, this new draft also contains:

  • New guidance on passive data collection requirements;
  • A new section on incentives, sweepstakes and free prize draws;
  • A new section on sample source and management;
  • An updated section on specific online technologies such as tracking, cloud storage and static and dynamic IDs.

The international project team of expert practitioners that collated best practice into this practical Guideline includes:

  • Reg Baker (Co-Chair), Market Strategies International
  • Peter Milla (Co-Chair), Peter Milla Consulting
  • Mario Callegaro, Google
  • Melanie Courtright, Research Now
  • Brian Fine, Quality Online Research
  • Phillipe Guilbert, Toluna
  • Debrah Harding, Market Research Society
  • Kathy Joe, ESOMAR
  • Jackie Lorch, SSI
  • Bruno Paro, Netquest
  • Efrain Ribeiro, Lightspeed Research
  • Alina Serbanica, Ipsos

We would very much welcome any comments from you by Monday 13 July so that we can take your perspective into account when finalising the text. You can send your comments to

Should you have any comments or questions, please feel free to contact us at

We look forward to hearing from you.

Best regards

Finn Raben, ESOMAR Director General.

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