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Columinate Raises African Ambitions by Joining Insites Consulting

Modern insights agency Columinate today announced it is joining forces with global consumer insight & collaboration agency, InSites Consulting. Founded in 2008, Columinate was South Africa’s first modern insights agency, and under the leadership of co-founder and CEO Henk Pretorius, Columinate has grown into South Africa’s largest and leading digital research specialist. By joining InSites Consulting, Columinate raises its African growth ambitions.

InSites Consulting is recognised among the top 100 largest and top 10 most innovative market research agencies in the world. The agency helps global brands to make better and faster marketing decisions, combining smart digital technology with contemporary marketing know-how. From today onwards, InSites Consulting will be present on four continents with eight client service offices in Belgium, the Netherlands, the UK, the US, Germany, Romania, Australia and South Africa. With Columinate having demonstrated impressive year-on-year growth of +35% over the last four years, driven by increasing client adoption of digital research methods, InSites Consulting wants to build on Columinate’s strong momentum to be a relevant partner for both regional and global brands in South Africa and the broader African continent.

We have been paying close attention to Columinate’s development and growth for a few years now, and it’s refreshing to see that both our agencies share such a strong cultural DNA and the same approach to client service,” says Tim Duhamel, co-founder and CSO of InSites Consulting.

With the acquisition of Columinate, we take a strategic position on the African continent, recognised by many of our global clients as a future growth market. Columinate has also pioneered several products and services that can strengthen and add value to our current portfolio, to the benefit and delight of our clients,” adds Kristof De Wulf, co-founder and CEO of InSites Consulting.

Henk Pretorius will adopt the role of Managing Director of the South African office, and will also join the global InSites Consulting organisation as a Managing Partner. His broader focus includes defining the strategic direction of InSites Consulting to help it achieve its ambitious corporate goals.

We are fortunate to have such a strong, future-focused partner in InSites Consulting, which means that more global brands can benefit from our methodologies. Not to mention being able to better service more regional and global brands right here at home,” concludes Pretorius.

Columinate is hosting its Annual Insights Brunch on the 9th of November, where the modern insights agency will announce a new solution set to radically change how market research is commissioned – a ground-breaking new service in the newly combined company’s arsenal.


Founded in 2008, Columinate is South Africa’s first, leading, and largest modern insights agency that’s known and awarded for making clever simple. The independent, full-service digital research agency uses a range of cutting-edge methodologies to help its clients understand, satisfy and engage their customers.

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InSites Consulting was founded in 1997 as a spin-off of Vlerick Business School, one of Europe’s finest business schools. Being a Great Place to Work® and a GRIT top 10 most innovative market research agency 6 years in a row, it is globally recognized as a pioneer and innovator in empowering people through new (digital) technology to drive better and faster consumer decision making. With a team of 200+ people across 8 offices (Belgium, the Netherlands, the UK, the US, Romania, Germany, Australia and now South Africa), it serves the consumer insight needs of more than a third of the world’s Best Global Brands such as BBC World, eBay, Heineken, IKEA, L’Oréal, Mastercard, Philips, Volkswagen, Uber and Unilever. Through its Global Community Moderator Network, it services clients on a global scale in more than 50 countries.

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