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SAMRA Ethics Checklist for Research Publication

In 2014 SAMRA developed an ethics checklist for the publication of research in Southern Africa, based on the ICC/ESOMAR International Code on Market and Social Research.

The validity and value of public opinion surveys depend on:

  • Research technique
  • Honesty and objectivity
  • Presentation and use of findings

Download the SAMRA guideline here: SAMRA Ethics Checklist for Research Publication

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