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Category: Publications

SAMRA publications for members and non-members


It is time for the annual SAMRA Salary Survey! The SAMRA Salary Survey 2017 marks the 8th year that SAMRA Read more…


The SAMRA Yearbook 2016 is an overview of the year’s activities, as well as a reference about membership, ethics, and useful resources. Thank you to everyone who contributed, and to all our advertisers – we appreciate the support!


The SAMRA Yearbook 2016 is an overview of the year’s activities, as well as a reference about membership, ethics, and useful resources. Thank you to everyone who contributed, and to all our advertisers – we appreciate the support!


SAMRA Yearbook 2016 Research Supplier Directory


The ESOMAR 2016 Global Market Research study on the Market Research Industry in 2015 aims to collate key data and information on the market research industry, on a worldwide basis. It provides very valuable information on the evolution of our industry.


All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.


The SAMRA Yearbook is available in print as well as online (via our website). The print version is distributed free of charge to all SAMRA Organisation members, Independent members, and SAMRA Accredited Researchers, on both supplier and client side, as well as all Higher Education Institutions in Southern Africa.


The SAMRA Journal 2016 looks at the value of market research. Like many professions, market research is continually being pressured to demonstrate its worth.

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