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Category: SAMRA Journal

The SAMRA Journal is a collection of informative articles by and informed opinions of thought leaders in the Southern African insights industry. Visit https://www.samra.co.za/samra-journal/ for details about publishing in the print and online journal

The growing influence in data and technology in marketing research is more than just a trend by now. Several years of advances and innovations have altered the way that companies understand, track, and target key customers.

Anything that helps people make better decisions and, perhaps just as importantly, stops them from making bad mistakes is useful. But will research do the trick? How to make research useful is the focus of the 2018 edition of the SAMRA Journal. 

We are finalising the SAMRA Journal (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please let us know – first come, first served!

2019 is an election year in 16 African countries, including South Africa, and so polling season has arrived. 

The SAMRA Journal 2017 looks at the role of research. Is research a tool primarily to guide strategic decision making, or primarily to fine tune how well you are executing in your operations?

How can we have meaningfully connections with consumers without disrupting their lives? How can we be a part of their lives?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?

We are finalising the SAMRA Journal (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please let us know – first come, first served!

All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.

The SAMRA Journal 2016 looks at the value of market research. Like many professions, market research is continually being pressured to demonstrate its worth.

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