The growing influence in data and technology in marketing research is more than just a trend by now. Several years of advances and innovations have altered the way that companies understand, track, and target key customers.
SAMRA publications for members and non-members
In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?