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SAMRA is a non-profit, voluntary association of research organisations and researchers who offer and make use of market research, social research, opinion polling and data analytics.

Are you just present at work, or have you found your mojo and actually ‘show up’? Find out in just 3 weeks’ time at the 40th SAMRA Annual Conference on 15 and 16 May 2019. Bookings close next week!

The growing influence in data and technology in marketing research is more than just a trend by now. Several years of advances and innovations have altered the way that companies understand, track, and target key customers.

The SAMRA Directory is an online database featured on the SAMRA website, launched at the end of 2018 to replace the old print Directory in the SAMRA Yearbook.

The 40th edition of the SAMRA Annual Conference boasts more than 30 sessions over two days in Johannesburg, South Africa.

It is with a heavy heart that I share the news that Cletus Dube passed away suddenly on Sunday, 24 Read more…

Are you in the running for a SAMRA Annual Conference award? You have to be there to win, and to vote!

The SAMRA Annual Conference is the not-to-be-missed event on the Southern African insights industry’s calendar.

The 40th edition of the SAMRA Annual Conference boasts more than 30 sessions over two days in Johannesburg, South Africa

The SAMRA Annual Conference is the not-to-be-missed event on the Southern African insights industry’s calendar.

Discover a tranquil oasis in the heart of the bustling business and entertainment hub of Gauteng at the Protea Hotel Read more…

Annual Conference News