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SAMRA is a non-profit, voluntary association of research organisations and researchers who offer and make use of market research, social research, opinion polling and data analytics.

The 40th edition of the SAMRA Annual Conference boasts more than 30 sessions over two days in Johannesburg, South Africa


The SAMRA Annual Conference is the not-to-be-missed event on the Southern African insights industry’s calendar.


Discover a tranquil oasis in the heart of the bustling business and entertainment hub of Gauteng at the Protea Hotel Read more…


MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. 


MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. 


SAMRA is the only recognised self-regulatory professional body for market research in South Africa, offering our members professional recognition and credibility amongst research peers – on both supplier and user side, employers, and the general public; products and services that add value to research practice and business; networking opportunities and career advancement; professional development opportunities; representation at national and international level with governments and other regulatory and professional bodies; protection against undue external regulatory interference and poor ethical conduct.


To maintain SAMRA membership, members are required to renew their membership in March every year.


SAMRA Annual Conference 2019, the 40th edition of the ultimate insights industry event in South Africa, has been reinvented! Join Read more…


The SAMRA membership term is from 1 March to end February annually, and members are required to renew their membership in March every year.

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