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SAMRA is a non-profit, voluntary association of research organisations and researchers who offer and make use of market research, social research, opinion polling and data analytics.

The SAMRA AGM is scheduled for 30 August 2019 We hereby call for proposals to the AGM, including nominations to the SAMRA Read more…

It is time for the annual industry size survey, and this year we are including all SADC countries!

Please find below an invitation to attend the Scoping and Profiling meeting for Market Research Analyst Qualification as detailed below: Read more…

The 40th edition of the SAMRA Annual Conference included 50 sessions over two days, when more than 100 delegates gathered in Johannesburg, South Africa

SAMRA aims to ensure and maintain quality, professional research practice in Southern Africa. SAMRA members have to adhere to the SAMRA Code of Conduct.

Services Sector Education and Training Authority Tenders

Every year for the last six years the SAMRA Annual Conference hosts a special group of delegates: the SAMRA Student Read more…

Why you need to join your local insights associationJoaquim Bretcha Boix, ESOMAR President If you haven’t heard of it, ‘peak Read more…

Are you just present at work, or have you found your mojo and actually ‘show up’? Find out in just 3 weeks’ time at the 40th SAMRA Annual Conference on 15 and 16 May 2019. Bookings close next week!

The growing influence in data and technology in marketing research is more than just a trend by now. Several years of advances and innovations have altered the way that companies understand, track, and target key customers.

What say you…?

What is the most important role that an industry association should play?

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