Africa Forum 2017 saw the launch of the much anticipated African Market Research Association (AMRA) and set the African agenda for market research, including social research, opinion polling and data analytics. To celebrate the journey ahead, an impressive line-up of 30 presentations by African and international speakers awaited delegates at this once-in-a-lifetime two-day event in Johannesburg, South Africa, on 16 and 17 February 2017.
The multi-country programme committee worked hard to ensure content that did not only inspire and inform, but also challenge delegates. Africa offers many opportunities for growth and development. The focus of the Africa Forum is to provide a platform for sharing winning ideas, tried and tested on the African continent, and for developing solutions that are unique to the African insights industry.
Africa Forum 2017 was a joint effort of AMRA and the African market research associations AMISE (Morocco), MSRA (Kenya), NiMRA (Nigeria) and SAMRA (Southern Africa), and ESOMAR, the world research association, making it a truly African forum of international standing. More than 125 delegates from 26 countries gathered in Johannesburg, South Africa for Africa Forum 2017, the first AMRA pan-African gathering of the insights industry, to celebrate the African insights industry, challenge the status quo, share experiences and learn from thought leaders about research innovations that work in Africa. This inaugural Africa Forum offered ample opportunity for suppliers and clients in the insights industry to network.
The programme included a look at the new normal for African research from a client perspective, African youth insights, understanding the business of insights in Africa, learning from African research innovations, and standards for the insights industry in Africa. The remarkable guest speakers applied their many years of experience and their energetic youthfulness of mind to provide inspiration for African business and research, challenging the way we do things in Africa, offering fresh examples of African global leadership and standards in research, and telling inspirational stories like only Africa can.
SAMRA wishes to congratulate to the winners of the first Africa Forum Best Speaker Award: Pieter Rossouw and Monique Schehle from MMI, for Drawing on the Right Side of Research. With them is Africa Forum 2017 programme committee member and session chair Jonathan Karanja. “We were looking for true thought leadership, innovation, and relevance, from Africa for Africa” says AMRA Director, Leonie Vorster.