SAMRA is a non-profit, voluntary association of research organisations and researchers in the data, research and insights industry. SAMRA was established to ensure professionalism amongst researchers (incl. sharing ideas and new developments) and to promote the effective use of marketing research by decision-makers. Our stakeholders include members of the public, suppliers and clients/users of data, research, advisory and consulting services and evidence-based insights (including our members), the media, legislators, related industries and associations, potential and new entrants, and education and training providers.


SAMRA's goals and objectives are to:

1. Grow the data, research and insights industry:

  • Proactively market, advocate for and lobby on behalf of the industry

  • Strategically manage talent at industry level to meet demand


2. Enhance quality and professionalism

  • Promote the professional development of practitioners

  • Provide industry-specific input into the Southern African learning system

  • Protect the public, and monitor and self-regulate ethics in the industry


3. Deliver stakeholder value:

  • Offer value-adding products and services to the industry

  • Ensure adequate representation of the industry with government

  • Maintain effective systems and processes to manage operations



The SAMRA Office is responsible for the day-to-day operations of the association and the organisation is managed by a Board of Directors whom are elected by the members at the Annual General Meeting.

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Arnold Samuels

As the MD or Curiouser , and with 14 years engaged in research, it is just in Arnold’s nature to be continually curious, and delivering insight has become part of his DNA. A


s the Director of Small Business and Freelance Suppliers at SAMRA, he strives to balance thought leadership with entrepreneurial spirit and expert support.


Arnold is passionate about helping businesses connect with consumers in a way that is authentic and relevant.

Prof. Paul Kibuuka

Professor Paul Kibuuka is currently the Director Economic and Business Research of the Bureau of Market Research (Pty) Ltd at the University of South Africa (Unisa). Prof Kibuuka worked for a total of almost 30 years for government, nine years of which were served in the Civil Service and 20 years in a Development Finance Institution up to the level of Managing Director. 


He served as a visiting Academic Research Fellow and Senior Lecturer at the University of Witwatersrand, the University of Pretoria and as an Associate Professor of Development Finance at the University of Stellenbosch Business School respectively. He is a director of the Southern Africa Marketing Research Association, Droids Engineering and the chairperson of the Liberty Community Trust Fund.

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Shaun Naidoo

Shaun Naidoo is Research and Analytics Director at African Response. He has 19 year’s market research experience across various research methodologies. He has worked within various established research houses, managing a variety of quantitative and qualitative research projects within the Financial, Insurance, Auto Motor, FMCG and Hospitality industries.


Shaun strives to maintain current best practice in context of constant change and development within the market research industry. Shaun has a passion for research and supports the goal of growing the research, data and insights industry.

Shaun currently holds an Advanced Marketing Diploma and is currently studying towards BBA Degree in Marketing  Management (IMM SA).

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Lebo Motshegoa

Lebo has been in the research industry for 16 years. He is a regular speaker on various media platforms. Having worked in advertising & print media prior to market research he has a well-rounded view on not only insights and strategy but also communications and marketing. He is a linguist and published author of the award winning Township Talk Dictionaries.


Lebo also holds a RCCE consultancy role for the World Health Organization (WHO) on provincial COVID-19 related matters.

His key passion is attracting and nurturing fresh young talent into research industry, especially those from disadvantaged backgrounds.

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Mark Drummond

Mark gained a decade of marketing experience working within large advertising agencies such as Ogilvy and M&C Saatchi Abel before becoming the co-founder of Neural Sense, Africa's leading neuromarketing research company in 2015.


He spends his days solving business problems through the artful blend of creativity, neuroscience and technology.


He aims to bring his passion and enthusiasm for disruptive innovation to the SAMRA board to ensure that the association remains relevant, modern and on the leading edge of research excellence

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Rob Jones

Rob has worked in the market research industry for the past 15 years, in technology and operations and has been involved in major research technology changes during this time.


Over recent years he has worked in the area of Data Protection and, combining these skills with his technology background, plans to play a significant role in modernising SAMRA’s use of technology and facilitating SAMRA’s members’ Data Protection compliance journey.

Elsa Thirion-Venter

Elsa Thirion-Venter, co-managing director of MarkData has research experience in various fields of research such as psychological evaluation of drivers, test construction, survey methodology and media and communication research. She started her career at the Human Sciences Research Council as a researcher in the Human Resources group and later as Survey Manager at MarkData. In 1993 she was appointed as a Research Manager: at the SABC. In 1996 she moved back to MarkData as one of the owners. She holds a MBL (1998) and D Litt et Phil (Consulting Psychology) (2011) from Unisa.

She is registered as a research psychologist at the Health Professions Council. She is also a SAMRA (Southern African Marketing Research Association) Accredited Researcher (SAR) and a SAMRA Honourary member. She was the Chairperson of the Pretoria SAMRA branch, treasurer and Chairperson of SAMRA National and is currently the chairperson of the SAMRA Ethics Committee. 

Nuala Harris-Morele 

Nuala loves finding solutions to challenges, particularly the problems nobody else wants to solve, such as those with complex sampling and uncharted design, as not knowing how things will end up is exciting. She currently heads up the KANTAR Media business for Sub-Saharan Africa which includes the Return Path Data (RPD) service across various markets.


Nuala is particularly passionate about providing complex data to trade on across all media platforms, from traditional TV, radio and print to everything digital. While new platforms and cross-platforms add an interesting dynamic to measurement, they are also crucial in helping us understand how consumers’ lives are changing and how media owners and brands can better meet their needs today to inspire future growth.

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Grant Lindhorst

With over 20 years’ marketing research experience, Grant has worked for some of the larger research agencies both locally  abroad in various sectors and cultures, from the Amazon in Brazil to Saudi Arabia. He enjoys working in multi-cultural environments and running large cross-market research projects.

He took over the leadership of a boutique CX research agency REACT Customer Research, continuing to engage his two additional passions; understanding what makes people tick and building growth through sound strategy.  As an experienced expert, he has come to understand that many corporate decisions are taken without the guidance of research, and therefore, is an ambassador for the research industry - promoting the relevance and importance of market research.

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Kanyisa Ngqukuvana

With more than 20 years in the market/marketing research industry, an MBA and her completion of the GIBS Female Leadership Program that covers corporate governance, board leadership, strategic thinking and authentic leadership, Kanyisa  has the ability to look at things with a broader view than just market research.


As a Head Market Research for Africa Regions, Corporate and Investment Banking and Wealth at Standard Bank, Kanyisa is able to bring not just the South African market understanding to the board but understanding of Africa as a whole.

A little bit about Kanyisa - her key values are honesty, respect for others, humility and her great interpersonal skills enable these. She is passionate about changing the lives of those less fortunate around her, learning from others and sharing the knowledge she has.