WELCOME TO THE SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION
We Inform, Develop, Monitor & Grow the Research & Insights Industry
ABOUT US
SAMRA was established in 1963 as a non-profit, voluntary association of marketing researchers in the data, research and insights industry.
It is the only recognised self-regulatory professional body for market research in South Africa.
The purpose of research is to ensure innovation, access to information, and economic growth - it's our purpose to ensure that happens at the highest level.
MEMBERSHIP
SAMRA members are required to adhere to the SAMRA Memorandum of Incorporation and Company Rules, which govern the organisation’s operations.
SAMRA members receive professional recognition and credibility, networking and professional development opportunities; representation at both a national and international level with governments and other regulatory and professional bodies; as well as protection against undue external regulatory interference and poor ethical conduct.
NEWS & EVENTS
SAMRA promotes knowledge sharing through access to information for the insights industry.
This includes facilitating keynote presentations from leading industry experts and topical research papers which are delivered at SAMRA networking events and the annual SAMRA conference.
Final Notice of the SAMRA 2021 Annual General Meeting:
Notice is hereby given that the ANNUAL GENERAL MEETING of the members of the SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION will take place online on
31 August 2021.
Access all relevant SAMRA AGM information here.
Newsletter:
Access the June 2021 Newsletter here.
Education:
The Quality Council for Trades and Occupations (QCTO) has published the Market Research Analyst qualification for public comments (closing 12 August). Comment here.
Call for Applications from Subject Matter Experts who will work with the Services SETA in designing Assessment Instruments for sector’s registered Occupational Qualifications, specifically the Market Research Analyst qualification.
Applications closing date is 20 September 2021. More info here.
The Services Sector Education and Training Authority (Services SETA) hereby invite suitably experienced private research providers, public higher education institutions and/or consortia of private providers and public higher institutions, including member companies, to apply for discretionary grant funding linked to our 2021/22 Research Agenda. More info here.
NOTICE BOARD
Quality Research. Quality Decisions.
Do you need expertly sourced, ethically sound, excellent quality
data, research, advice or insights?
SAMRA offers two services to help:
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You can send a request for a quote/assistance to all SAMRA members
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You will soon be able to search our online Member Directory for SAMRA members (coming soon)
As all SAMRA members adhere to the SAMRA Code of Conduct, which includes the ICC ESOMAR global code of conduct and guidelines. They are committed to the provision and use of quality research and insights to make more informed, strategic business decisions.