The SAMRA Annual Conference is the not-to-be-missed event on the Southern African insights industry’s calendar. 


MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. 


MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. 


Anything that helps people make better decisions and, perhaps just as importantly, stops them from making bad mistakes is useful. But will research do the trick? How to make research useful is the focus of the 2018 edition of the SAMRA Journal. 


SAMRA is the only recognised self-regulatory professional body for market research in South Africa, offering our members professional recognition and credibility amongst research peers – on both supplier and user side, employers, and the general public; products and services that add value to research practice and business; networking opportunities and career advancement; professional development opportunities; representation at national and international level with governments and other regulatory and professional bodies; protection against undue external regulatory interference and poor ethical conduct.


To maintain SAMRA membership, members are required to renew their membership in March every year.


SAMRA Annual Conference 2019, the 40th edition of the ultimate insights industry event in South Africa, has been reinvented! Join Read more…


The SAMRA membership term is from 1 March to end February annually, and members are required to renew their membership in March every year.


SAMRA membership offers unique benefits that grow the market research, social research, opinion polling and data analytics industry, enhance quality and professionalism in the industry, and delivers tangible and intangible value to SAMRA members.


Participants are the life-blood of our industry. Without their willingness to participant in research we cannot deliver the reliable data and actionable insights decision-makers need.

Upcoming Events

  1. SAMRA Annual Conference 2019

    May 15 - May 16

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