SAMRA will be closed from 21 Dec 2018 to 7 Jan 2019 

SAMRA Annual Conference 2018

The SAMRA Annual Conference is the not-to-be-missed event on the Southern African insights industry’s calendar. This year’s conference focuses on separating the wheat from the chaff. We are redefining our reality and our science, innovating with calm yet passionate imagination… but without exaggeration. What is the past, present and future hype and reality for the insights industry? 

You have to be registered for the SAMRA Annual Conference 2018 and logged in to access certain content on this page (papers, presentations, ratings, etc.).  Please get in touch with the SAMRA office ( if you need assistance.

And the winners are…

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Conference Evaluation: Have our Say Here!


Bookings are closed

Programme This year’s programme includes more than 12 hours of content and discussion, and ample opportunity for networking during the conference. Don’t miss the networking session in the evening on 12 June and the awards and 55th birthday party on 13 June – we have planned some great surprises!

Facilitators Back by popular demand! Mamapudi Nkgadima and Elsa Thirion-Venter once again bring their more than 50 years combined experience in social and market research, their wit and their grace to the SAMRA Annual Conference stage.
Students At SAMRA we are passionate about everything that helps society, organisations, communities and individuals to thrive. To help us make a difference, we are running a competition for full-time students at accredited higher education institutions in Southern Africa, for the best idea for research that could lead to the ultimate make-things-better hack! Four students have been selected from more than 60 submissions, to present their ideas at conference, and to compete for the ultimate prize: the first-ever SAMRA Student Award. Student Profiles
Sponsorship Don’t miss the opportunity to stand out from the crowd, and to impress delegates, while at the same time showing your support for SAMRA and the local industry. Sponsorship bookings are open!
Exhibition We have a large exhibition area this year, with special rates for SAMRA members to have (or is that make) a stand. Get in touch with the SAMRA office for details. Exhibition bookings are closed.
Awards There are seven awards up for grabs! Thank you to our awards sponsors: Kantar, MarkData and Telkom
The Venue Sibaya Lodge is in Umhlanga, the perfect spot to gather one’s thoughts. Join us for a special experience at the conference, including the annual Awards party, with a twist…

The hotel does not have a shuttle service but they recommend using Checker Taxis (+27 31 465 5573) – you will find their counter when you get to the King Shaka airport.

Thank you! Thank you to our Gold Sponsor

Thank you to our Silver Sponsor

Thank you to our Bronze Sponsor

Papers Post conference publication: ISBN 978-0-620-79798-6