Meet the Speakers at SAMRA Annual Conference 2018

Selected Speakers

Corne Bodenstein, Head of Marketing Science, Ipsos Corne has 18 years’ experience in market research, across multiple industries, including FMCG, Automotive, Telecommunications, Financial Services.   She has worked in a range of research fields ranging from Loyalty research, Brand Measurements and Public Opinion Studies.  The majority of her time has been spent focussing on data analytics and sampling methods.  Corne heads up the Marketing Science team at Ipsos South-Africa. 

Ricardo Braz, Account Manager, Ask Afrika The passion for solving problems has seen Ricardo enjoy a career in market research for over 13 years. Although having studied Geographical Information Systems at university, Ricardo’s entry into the research world was through a small geo-focused research firm called Gintar Tech in 2005 which provided the foundation of his career in all the stages of the research lifecycle. Deciding to break through into the research agency world, he joined Synovate in 2010 and within a year made the unknown leap to the Ipsos/Synovate office in Maputo. Research in Africa is a worthwhile experience! By 2012 he re-joined the Ipsos team here at home where he focused on corporate reputation, social, political, and government research. Highlights here included the opportunity to present at Parliament, to the Reserve Bank governor, participate in televised interviews during the election period, as well as a SAMRA presentation discussing research and politics. He now calls Ask Afrika home and continues to grow his repertoire in different methodologies and developing new products such as the geo spatial solution – GeoScope. He continues to learn new things every day and stretch possibilities – this is the fuel for the passion he has for market research.

Shannon Dane, Consumer Insights Manager, Have You Heard Marketing Shannon has worked in market research for the last 3 years and financial research prior to that. She has experience in quantitative and qualitative methodologies, with a focus on clients in retail, FMCG and financial services. She has a special interest in social listening, big data, marketing science and analytics. She has completed a PGDipM from UCT in Marketing and a BA Honours in Brand Leadership from Vega.

Petrus de Kock, General Manager – Research, Brand South Africa Petrus has extensive experience as political analyst with a focus on the African political economy, the extractive industries, and political risk. He has lectured in Political Science and International Relations in South Africa and the USA and presented guest lectures and seminars and at various international conferences. Petrus has consulted and advised private and public entities on social, political and economic dynamics in the African market. He has published extensively on international affairs as well as African political, economic and security issues, and conducted several in depth field research projects in African countries including Sudan, Southern Sudan, Democratic Republic of the Congo, Kenya, Uganda, Nigeria, and Mozambique. His research focuses on internal social, economic and developmental dynamics, as well as regional and international political economic factors. Petrus has a PhD Philosophy from the University of the North, and an MA (Cum Laude) in Political Science from University of Pretoria.

Jannie Els, Client Executive, Consulta Jannie started his working career at Absa, working as a System Intelligence Analyst at their Group Financial Crime Management unit. This entailed writing predictive models to isolate accounts showing traces of an array of fraudulent behaviours. After this, he moved to Consulta Research as a Client Director in charge of all market research activities, mostly specialising in financial industries. After 5 years, he started a new business unit called Analytics Solutions, specialising in enhancing research insight through statistical analyses and predictive modeling. Jannie has a B.Sc. Business Mathematics and Informatics (BMI) (2005), B.Sc. Hons. BMI (2006), M.Sc. Financial Engineering (2007).

Charles Gayi, Survey Sampler GIS, Ipsos Charles is an analytical and innovative professional who is technologically savvy. He holds a BSc honours degree in GIS and Applied Remote Sensing. He has got more than ten years’ experience in GIS and five of them being in Market Research. With a drive and underlying desire to expand on his knowledge, Charles is currently pursuing an MBA.

Fulya Güçtaş, Director, Ipsos MM Fulya graduated from Middle East Technical University, Sociology department, and worked in GfK between 1998-2012, holding different positions; between 1998-2002 Custom Research with FMCG concentration; in 2002-2012 in Retail Panel specializing Consumer Electronics. During 2010-2012, her responsibilities include establishing panels and other projects in Nigeria, Kenya, Ghana, Iran, and Pakistan. She left the company to become a strategic consultant for companies in the Consumer Electronics market by conducting Retail Panels fora local company (OPR Research Services); positioned as a Commercial Director (2013-2015). She serves as a Global Director responsible from Retail Measurement in Ipsos Market Measurement.

Kudzai Guvi, Senior Research & Insights Manager, Standard Bank Kudzai has more than 15 years of market research experience across an array of industries and portfolios, in addition to a rich academic background. In his current role, he is responsible for supporting and contributing to the overall advancement of strategic business decision making in Standard Bank’s Marketing Divisions, by providing value added business insights, recommendations and strategic input derived from conducting and analysing high quality, appropriate and cost efficient marketing research. He works across more than 17 African and a couple of international countries on a myriad of research projects including brand trackers, reputation studies, sponsorship and events studies, and is passionate about exploring new research methodologies and practices. He holds an MBA from De Montfort University (United Kingdom).

Jack Hlongwane, Senior Research Executive, KantarTNS Jack started his career in market research in 2011, over this period he has worked across numerous sectors including; FMCG, Financial, Government and the Gaming and Gambling industry. He is a seasoned qualitative researcher who is now dabbling and tinkering away in the world of quantitative research at KantarTNS. He is passionate about understanding the bottom of the pyramid and has published several papers on this topic.

Ejaz Mirza, AVP – Client Development, Middle-East & Africa Ejaz is part of the Borderless Access leadership as AVP – Client development, Middle East & Africa, based in Dubai. Having thoroughly grinded in market research for the last 17 years across India and Middle East & Africa helps him to understand the perspective for client relationship building and developing the appropriate products & services suited for the region. Before Borderless Access, he has worked in India and ME across brands like IMRB India, Cross-Tabs and TNS Dubai. Ejaz has studied Economics, Stats during his Bachelors in Arts and major in marketing management for MBA from Institute for Technology and Management.

Amanda Meyer, Account Manager, Ipsos Amanda has been in research for over 30 years and has worked across a wide variety of sectors. Her career at Nielsen, HSRC, Research Crew and Ipsos has been focussed on projects covering South Africa and the rest of Africa. Amanda holds a BComm Degree in Industrial Psychology from University of Johannesburg.

Andrea Morris, Senior Research Executive, KantarTNS Since completing her Masters in Sponsorship Research at the University of Stellenbosch in 2010, Andrea has pursued her passion in understanding how humans think and make decisions in her personal, as well as professional endeavours. From travelling across Asia and immersing herself in various cultures, to establishing her research career at KantarTNS, Andrea has developed a keen sense for insights generation and strategic thinking. Andrea has worked across a broad spectrum of industries, servicing clients in the telecoms, FMCG and alcohol sectors. She is currently working on the BAT account, where her key role is spending time on-site with clients and partnering with them to drive their business growth.

Andries Noeth, Head of Business Intelligence and Research Insights, Consulta Andries has been actively doing consulting and research for some of the most prominent clients in South Africa and abroad for the last 18 years. After completing his Master’s degree in Research Psychology he worked for the Bureau of market Research for two years before stating his career at Consulta as a Client Director. Currently He holds the position of head of Business Intelligence and Research Insights. As a senior consultant and manager of large scale research projects he has experience in a wide range of industries; retail, motor vehicle, pharmaceutical, financial, insurance, telecommunications and industrial. He is presently busy with his PhD in Research Psychology, investigating the appropriateness of different research methodologies during various stages within the customer journey.

Caitlin Noonan, Mobile Consultant, Kantar Caitlin is currently employed as a Mobile Consultant at Kantar with the Kantar Insights Mobile team and is closely involved in the commercial growth of mobile across Sub-Saharan Africa. She has presented at the SAMRA conference in 2014 and 2017, winning the Bright Young Minds Award in 2014 for her research paper on testing adverts using mobile research. Mobile research is her passion with a strong interest in social media research. Caitlin graduated in 2012 with a Bachelor of Business Science in Marketing at the University of Cape Town. Prior to joining the Kantar Insights Mobile team, Caitlin worked at KantarTNS Global Brand Equity Centre (2015-2017) where her interest for social media research began and at Pondering Panda (2013 – 2015) where she was exposed to the vast benefits of digital research, working on well-known fast food and FMCG brands.

Amoné Redelinghuys, Account Executive, Columinate Amoné is a market researcher specialising in quantitative and qualitative digital research. She completed her Master’s degree in Research Psychology at the North West University with distinction in 2013 and has been working for Columinate since. In 2014 she won the award for Best First Time Speaker, including the Silver award for second best presentation at the annual SAMRA conference. She was also awarded the QRCA foundation scholarship that enabled her to attend the QRCA annual conference in Orlando, Florida. In her role as Account Executive at Columinate, Amoné frequently designs strategies to meet her clients’ research briefs and objectives, and to help them overcome their research challenges.

Stacy Saggers, Associate Account Director, KantarTNS Stacy has been involved in the research industry for 10 years across both client and agency. Her experience of research from the perspective of the client in multinationals Unilever and Philip Morris has been valuable in developing her understanding of the client’s business issues as well as their practical implementation and potential challenges. Stacy is passionate about developing her client relationships into true partnerships in which research can proactively and practically assist the business in achieving its objectives. Stacy is married with two children and lives in Cape Town.

Harshvardhan Sarda, Executive Director, Ipsos Marketing Harsh has 15 years’ experience in the Research industry. He has a PGDM, Marketing Communication (MICA). Harsh has held various senior level leadership positions at Nielsen including Managing Director West Africa, Nigeria and Managing Director, Retail Vertical Africa. Harsh has presented at numerous conferences including International Retail Conference (2015), “Navigating retail landscape in Nigeria”, and East Africa Retail Summit where he authored a paper on advising an omni–channel strategy and win with the digitally connected shopper in Africa/Middle East.

Sabine Scholl, Have You Heard Marketing, Head of Consumer Insights Sabine has African, European FMCG, and Healthcare expertise. She was the voice of the consumer for Mars Chocolates, Häagen-Dazs, Johnson’s Baby and Diageo. Sabine is proficient in qualitative, quantitative and analytic methodologies. She’s a brand and communication specialist, who redefined a concept screening tool driving a significant improvement in the Concept Screening Success Rate from 25% in 2008 to 68% in 2009. Sabine received an Extraordinary Achievement Award during her time at Mars Chocolate. She also developed a globally endorsed project to redesign packaging in order to significantly improve navigation.

Marguerite Steyn, Research Executive, KantarTNS Marguerite currently works for KantarTNS in Cape Town as a Research Executive in client service. She is part of a team that focuses on the fast food and alcohol industries but has collaborated on FMCG work as well. Her other passions lie with automation and programming, especially integration of different data sources and data visualisation. Marguerite has a Bachelor of Science in Human Life Sciences (with Psychology) (2012) and a Postgraduate Diploma in Marketing (2013) from Stellenbosch University. Prior to joining KantarTNS in 2016, she worked as a Junior Customer Analytics Analyst at HomeChoice (2015-2016) where she was exposed to retail and financial services analytics. Marguerite started off her research career with an internship at Pondering Panda in 2013 and later joined the Pondering Panda team as a Junior Research Executive (2014-2015), where she gained valuable experience in the digital research world.

Elsa Thirion-Venter, Director, MarkData Elsa has 30 years research experience in various fields of research such as psychological evaluation of drivers, test construction, survey methodology and media and communication research. She is a registered research psychologist at the Health Professions Council. She is also a SAMRA (Southern African Marketing Research Association) Accredited Researcher (SAR) and an Honorary Member of SAMRA. She was the Chairperson of the Pretoria SAMRA branch, national treasurer, Chairperson of SAMRA National and a SAMRA board member first representing small business and individual members and thereafter Academia. She lectured Marketing Research at the Unisa Graduate School of Business in 2002 and was a facilitator for the University of North West’s MBA course in Statistics and Economics in Pretoria from 2002-2005. She lectured Statistics in 2010, Design Psychology since 2011 and Media Research since 2010 for the Research Psychology Masters degree at the University of Pretoria. She was an e-tutor for Doctoral students at Unisa’s SBL from Africa and a field supervisor at the Da Vinci Institute. She is also a supervisor at the SBL and an external examiner at the Da Vinci Institute and the SBL.

Tomoko Ueta, Director, InnoQuest, Ipsos South Africa Tomoko joined Ipsos Novation Japan in mid 1990’s and developed her career in marketing research and consultancy with a focus on innovation, forecasting and brand portfolio management. Working closely with the leading multi-national clients, she’s contributed to the client’s innovation strategy and portfolio management across Asia and Africa – both emerging and developed markets.

Hendrik Van Blerk, Account Director, Ipsos Hendrik has 20 years’ experience in market research and strategy, both on the agency side and client side. He has an MA degree (Wits). Hendrik has worked at Markinor (1996-2008), Tiso Black Star (Times Media Limited) (2008-2015) and Ipsos (currently). His research experience spans many industries – including FMCG, media, telecommunications, retail and financial services – and a wealth of strategic analytical tools. Hendrik is the Shopper insights Lead for Ipsos SSA.

Luzelle van Niekerk, Project Director, Consulta Luzelle has a B.Com Honours in Marketing Management (2015), and completed a short course certificate in Customer Experience Management (2016). She started work at an educational center, managing the division and communication relations. Soon after, she started at Consulta where she is now part of the company for three years and has been appointed as a Project Director.

Monique van Staden, Project Manager, Consulta Monique has a B.Com Honours in Marketing Management (2017), and B.Com Marketing Management (2014-2017). She did part-time work for Adidas as a brand coach during her three years undergraduate studies, where she gained experience in sales, customer service and visual merchandising. During her Honours studies, she started at Consulta where she is now a Project Manager.

Anneri Venter, Senior Account Executive, Columinate Anneri is charged with delivering results and recommendations to the boards of various blue chips, including Barclays, MultiChoice, Adcock Ingram, BMW, and AB-InBev to name a few. She is also a recurring speaker at the University of SA, where she shares her learnings from overcoming industry challenges, as well as updates on the trends shaping the sector to an audience of post- and undergrad students. Venter regularly leads internal training sessions, and she’s had the opportunity to engage an audience at the Southern African Marketing Research Association conference.

Jan Wegelin, Head of Research, African Response Jan has 24 years’ market research experience in quantitative and qualitative methodologies in commercial and social research, including health, education, political, FMCG, brand monitoring and tracking, investigative, and industrial research covering the manufacturing, energy, farming and service sectors in various markets in Europe, Africa and the Middle-East. Jan has worked as fieldworker, data capturer, researcher, and operations manager, and is now Head of Research. He is currently also owner of JWRC and Director at Hidden Voice. Jan chaired SAMRA Pretoria branch (2007/2008), and the Membership portfolio, and then became Treasurer and Chairman of SAMRA (2012/2013). He is a SAMRA Accredited Researcher (SAR) and won best first-time speaker at the SAMRA Annual Conference in 2014 for his co-authored paper on big data. Jan completed an introduction to economic theories with Erasmus University in the Netherlands this year and has a BA Hons (Special) Sociology from the University of Pretoria.

Sylwia Wierzbicki, Columinate Psychology Lab, Columinate Sylwia started her career as a researcher specialising in youth insights. After joining a modern insights agency, she was soon promoted to lead the Columinate Psychology Lab and innovation/product development team; her main focus is scientifically applying psychological tools to solve business problems. Sylwia is passionate about research methodology and enjoys consulting to both her clients and colleagues on research design, methodological innovations and its applications. Most recently she has been a core part of developing a brand health measurement which incorporates insights of both conscious and non-conscious processes, using innovative techniques new to the South African market. Sylwia holds a Master’s Degree in Psychology and an English teaching qualification.