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Meet the SAMRA-ESOMAR Students at the Annual Conference 2015!


Zinzi BooiZinzi Booi: Marketing Research is as I see it a way into a world beyond that of the naked eye, often we find ourselves neglecting the effects that the world around us has, yet proven clearly by research tools that it is because of Marketing Research that certain things exist in a clearer way. Read more: Essay – Zinzi Khaya Booi 

Corli du ToitCorli du Toit: How do I see the market research industry evolving? To me, this is a tough question, as I have only been involved in research for two years, but I will try my best at answering it. In my opinion the market research industry has many different directions in which to advance; namely digital channels, relationship marketing theory and the amazing BIG data, to only name a few. So let’s begin!  Read more: Essay – Corli du Toit 

Wongani Kapowo WebWongani Kapowo: Market research has come a long way in the last decade. Looking back at the environment consumers where immersed in, there was a lot of guidance and responsibility resting on the shoulders of researchers in an age where they were seen as the experts. Much of their knowledge and expertise were catalysts for the decisions made by business people and organizations with regards to their research techniques, analysis and interpretations. Much has changed and yet some things do still stay the same. Read more: Essay – Wongani Kapowo 

Thuthukani Nyongo webThuthukani Sakhile Nyongo: Today, market research has adapted to innovations in technology and the corresponding ease with which information is available. B2B (Business-to-Business) and B2C (Business-to-Customer) companies are working hard to stay competitive and they now demand both quantitative (‘what’) and qualitative (‘why?’) market research in order to better understand their target audience and the motivations behind customer behaviors. Read more: Essay – Thuthukani Sakhile Nyongo 

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