SAMRA is a voluntary association of researchers and research organisations. Our aim is to achieve and enhance professionalism in marketing research, and we promote the effective use of marketing research by decision makers. This is done by:
- Promotion of marketing research based on sample surveys and other techniques
- Protection of marketing research from influences that might detract from its empirical basis
- Elimination of unethical research practices, principally through our Code of Conduct
- Promotion of the highest attainable standards in the profession
- Promotion of education and training, including ongoing learning, in marketing research
- Improvement of awareness, image and the salience of marketing research in society
- Encouraging the development of research and constant improvement of research techniques
For information regarding SAMRA Accreditation -please click here: http://www.samra.co.za/professionalpractice/accreditation/