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Guideline for Research and Data Analytics with Children, Young People and Other Vulnerable Individuals


ESOMAR and GRBN are pleased to announce the launch of their joint Guideline for Research and Data Analytics with Children, Young People and Other Vulnerable Individuals. This joint guideline was drafted so parents and guardians can feel confident when their child participates in research or when their data is being analysed for research purposes. Working with children and vulnerable individuals demands a specific approach and extra care by research professionals, as required explicitly by the ethical Codes of Conduct for research and data analytics.

This new Guideline reaffirms global principles and how they should be applied by researchers worldwide. It was drafted with recent developments in privacy laws and technological changes in mind. This Guideline recognises that the age of child varies from one country to another and that local culture dictates who can give consent for studies involving children. It highlights the need to treat children, their parents, and vulnerable individuals with due respect and consideration.

It includes:

  • How to get appropriate consent in online surveys.
  • What parents and guardians need to know before their child participates in the study.
  • Measures to take when children are doing product testing.
  • What researchers should do when working with children’s data on social media, with photos or audio/video recordings of children.

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