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Adoption of the GRBN Building Public Trust Charter


AMAI (Mexico) and SAMRA (South Africa) are the fifth and sixth national associations to endorse the charter, demonstrating their strong commitment to building trust in our industry across the globe.

The GRBN is helping national associations engage their members, as although industry and professional bodies certainly have an important role to play in building trust, at the end of day, our success is measured by our actions “in the field” and not our words.

It is therefore vital that we get everyone with “skin in the game”, including clients, agencies, data collectors and technology providers, on-board and working together to build trust through their actions.

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