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SAMRA Red List Demo 2
August 23 @ 9:00 am - 10:00 am UTC+2
During this webinar we will demonstrate how to use the SAMRA Red List, a national opt-out system for SAMRA member research.
The SAMRA Red List system (available at http://www.samraonline.co.za/) was designed to allow SAMRA members to:
- Verify whether a person who is being approached for a data collection event (e.g. online questionnaire completion, telephone interview, focus group discussion, etc.) has opted out of research by SAMRA members, and thus should be excluded from the sample, and
- Refer persons who do not wish to participate in any research by any SAMRA member to the SAMRA Red List service where they can opt out.
This long-awaited service is free to all SAMRA members, and you will be loaded onto the system as a Red List user on request, and as soon as you have signed the user agreement.
Why a SAMRA Red List? All members should use the service when conducting primary research to ensure that our research does not impact negatively on public goodwill, which we rely on heavily for participation. Until the launch of this service, research participants had to opt out of participation with each and every SAMRA member separately. This frustrating state of affairs has created a poor image for the industry, and is contrary to the spirit of voluntary participation and the right to be left alone. If we are to claim that we are a self-regulating industry (as opposed to a state-regulated industry), we have to allow the public to exercise their right to opt out from all research by SAMRA members.