- Raise awareness of codes and practices related to professional research practice both within the membership and industry as well as amongst users of marketing research
- Provide guidance and information related to professional research practice and ethics
- Encourage education and training to enhance professional research practice
- Recognise levels of practice within the industry by means of accreditation or designation of professionals
- Encourage professional ethos amongst SAMRA members
The SAMRA Code of Conduct has three parts:
- SAMRA adopted the international ICC/ESOMAR Code of Conduct and Guidelines at the Annual General Meeting in 2008, and the 2016 revised ICC/ESOMAR Code of Conduct and Guidelines at the Annual General Meeting in 2017.
- SAMRA members also abide by additional requirements as contained in localised SAMRA Guidelines.
- In addition to the international Code of Conduct and Guidelines mentioned above, SAMRA also applies a localised Complaints Procedure.
What types of complaints do SAMRA handle?
Anyone, including members of the public, can lay a complaint against any organisation or individual who is a SAMRA member. Complaints should be lodged in terms of identified requirements in the Code of Conduct and/or the Guidelines, and must be directly linked to the SAMRA Member, irrespective of whether the member is an individual or organisation. SAMRA adheres to the principles of transparency, to encourage open discussion and to truly enhance quality and standards in the industry.
Types of complaints that fall outside SAMRA’s mandate
Complaints against non-members: SAMRA may contact the transgressor in an effort to improve standards across the industry, but we can only discipline SAMRA Members. Contact the office to find out if the organisation or individual you have interacted with, is a SAMRA Organisation, SAMRA Associate or SAMRA Independent Member.
Complaints that fall outside our legal mandate: Problems with contracts, payments, employment conditions, etc. fall outside our mandate, except where a member has been found guilty through relevant legal or commercial remedies. For example, SAMRA does not collect debt, prosecute thieves and fraudsters, make representation to the CCMA, etc. However, we can take disciplinary action against a member that has been found guilty of fraud, non-payment, etc.
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