The ESOMAR Global Market Research study is an annual tracker that aims to collate key data and information about the insights industry worldwide. It provides valuable information on the evolution of the industry.
Thank you very much in anticipation for your contribution to this study on the Market Research Industry in 2017. We greatly value your response to this survey. Please find below an overview of the topics on which we would wish to have your input, as well as the survey structure.
The survey covers:
- Organisation size and industry landscape in 2017
- Sources of turnover by type of client, research method, research design and project type
- A control check of 2016 turnover figures
There are two new questions this year: one about pro bono research, and one designed to get more information about mobile research. There are also more options given for the breakdown of quantitative and qualitative research turnover percentages.
When you have made your calculations, please submit your data using the online questionnaire below. If you have any questions on the study, please contact Leonie Vorster (email@example.com).
The deadline for submissions is 11 July 2018. Participation is free, and participants who submit a complete data set receive a free copy of the local results when we submit the data to ESOMAR for analysis.
Please feel free to distribute the questionnaire (also to SAMRA non-members).
With many thanks in advance for your help in this important study!
Leonie Vorster, SAMRA CEO and ESOMAR Representative (South Africa)
NB: This survey is for organisations operating in and/or from South Africa
If you are NOT operating in and/or from South Africa but would like to see this study being done in your country, please get in touch on firstname.lastname@example.org.
WHAT TO INCLUDE
In the first section, you are asked to provide the total amount of market research turnover. The total should include both primary and secondary market research. For the purpose of this survey, we define primary market research (including passive and social media research) as research that is ‘new’ or ‘original’ that collects data from source in order to answer a question or gain more understanding of a specific issue. Secondary research involves the compilation and analysis of previously collected or published information, which can then be used to answer a question or gain more understanding of a specific issue.
The total should also cover all work that is commissioned to be undertaken by research providers in South Africa either by clients inside South Africa or clients based in other countries. This includes international projects managed by companies in South Africa as shown below at question 1 (figures for the year before last) and 2 (last year’s figures).
NBNBNB: Please use the following matrix to confirm what your estimate should include (green) and exclude (red): Type of Service Inclusions and Exclusions 2018 for 2017
WHAT TO SUBMIT
For practical reasons, the survey is divided into three (3) forms/parts below, which must be submitted online, separately. Please collate a hard/offline copy of your data before submitting online. Sometimes server security settings prevent submission online, and we would hate to miss out on your data almost as much as you would hate to miss out on the results! A success message will appear at the top of the screen when you submit each of the three parts of the survey.
Copyright ESOMAR 2018
This research is conducted in strict adherence to the ESOMAR and SAMRA Code of Conduct that is available here: http://www.samra.co.za/ethics/code-of-conduct/