SAMRA INTERNATIONAL COMMUNICATION
The SAMRA International Communication portfolio is aimed at ensuring communication between SAMRA and other international professional associations, to play a role in the global research and business community.
The portfolio objectives are to:
- Recruit, screen and interview new members for international professional organisations
- Promote codes of good practice and professional standards
- Promote international events and education programmes
- Provide feedback on developments affecting the international research community
- Identify partnerships in the Southern African region
- Maximise media coverage and raise awareness of professional standards
- Liaise with industry leaders, associations and other organisations for market related issues
SAMRA will be pursuing and/or solidifying relationships with the following international organisations to ensure that we strengthen SAMRA’s international profile:
- American Statistical Association (ASA) (USA)
- Asociacion de Investigadores de Mercado y Opinion del Uruguay (ADIMU) (Uruguay)
- Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública (Mexico)
- Asociacion Puertorriquena de Empresas de Investigacion de Mercado y Opinion Publica (APEIMOP) (Puerto Rico)
- Association for Consumer Research (ACR) (USA)
- Association of Market Research Organisations (AMRO) (Australia)
- Canadian Association of Market Research Organisations (CAMRO)
- China Market Research Association
- Council of American Survey Research Organisations (CASRO) (USA)
- European Federation of Associations of Market Research Organisations (EFAMRO)
- Japan Marketing Research Association
- Market Research Society of India (MRSI)
- Market Research Society of New Zealand
- Market Research Society of Sri Lanka (MRS SL)
- Marketing and Opinion Research Society (MORES) (Philippines)
- Marketing Research Association (MRA) (USA)
- Marketing Research Society of Hong Kong (MRSHK)
- Marketing Research Society of Pakistan (MRSP)
- Nigerian Marketing Association (NMA)
- Pan-African Media Research Organisation (PAMRO)
- Qualitative Research Consultants Association (QRCA) (USA
- World Association for Public Opinion Research (WAPOR) (USA)
- World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) (ESOMAR)
ESOMAR (www.esomar.org)
SAMRA has a long-standing relationship with ESOMAR, the world organisation for enabling better research into markets, consumers and societies. This relationship has enabled SAMRA to contribute to the development of the ESOMAR Code of Conduct, and SAMRA has adopted the code locally. SAMRA also participates in the annual international industry survey run by ESOMAR, and we have received various types of support from ESOMAR for the annual SAMRA conference in recent years.