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Posts in category Annual Conference 2014
Best Overall Paper (Gold): Lorcan McHarry and Alida Jansen for Beating The Brain Game: Communications Success In A New Era Of Neuroscience Learnings Other winners included: Best Overall Paper (Silver) and Best First Time Presenters: Greg Streatfield and Jan Wegelin for If We Are Good Researchers, Why Should We Fear More Data? Best Overall Paper […]
Marketing research, some say, is in a state of confusion and indecision. Will big data overtake us? Should researchers become consultants? Is research worth the budget? Can non-researchers do it with some good software and social media tools? How are we going to use this uncomfortable place that we are in to propel marketing […]