If you were fortunate enough to attend this year’s SAMRA conference, you would have got to hear some great talks Read more…
Category: SAMRA Journal Editor: Duncan Brett
From the very first issue in 2007, the SAMRA Journal has had a history of exceptional editorship: Daan van Vuuren, Dion van Zyl and Schalk van Vuuren have all done us proud! We continue this proud tradition with the appointment of Duncan Brett, as the SAMRA Journal Editor.
Duncan Brett has been in the market research industry for more than 20 years and is a SAMRA Accredited Market researcher (SAR). He started his career in the industry as a research executive for Douglas Parker Associates in 1992, and then in 1994 left to form his own consultancy. In 2003, he founded The Research LampPost in Cape Town, along with three other researchers, where he remains a Director. He has a wide range of experience in taking quantitative projects from inception to completion and in recent years has gained exposure in qualitative research projects as well. He reads widely and has taken up blogging reviews and summaries of books that he has read. Duncan holds a B.Com and B.Com LLB from the University of KwaZulu-Natal, Durban.
As an industry, it is critical that we are able to demonstrate value. That can be difficult to do. A friend once asked me how one values advice. To be honest, I don’t really know. Advice can both make and save you a fortune, but if you ignore it, it doesn’t help much.
Way back in 1954, journalist Darrell Huff wrote ‘How to lie with Statistics’, a quirky little book as a ‘primer’ on how to lie with statistics and how to spot the tricks. It’s only 124 pages and filled with cartoons. You don’t need to know much about statistics and could finish it in a couple of hours. Despite some rather dated examples it’s as relevant today as it was just over 60 years ago. You’d be surprised to see how many anecdotes have modern day equivalents.
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