Posts in category SAMRA Journal Online

SAMRA Journal Online

SAMRA Journal Online is a moderated space for sharing insights, opinions and information about and debating issues in market research, social research and opinion polling research in Southern Africa.

Social Media Research – by Julie Rathbone

As researchers we have an equal responsibility to both client and participant – and the latter is sometimes forgotten. It is of utmost important that people who take part in our studies are protected in terms of the data they give us. They have a right to know exactly what that data will be used […]

SAMRA Journal 2016 Call: Showing the Value of Research

For inspiration, read Final articles need to be submitted by end August 2016 (moved from end July 2016) and should conform to the following requirements: Confirmation that the article is original work and not under consideration elsewhere Relates to the field of marketing research A statement giving the author’s present position and address (postal and e-mail) […]

Showing the Value of Research (Duncan Brett, Editor: SAMRA Journal)

As an industry, it is critical that we are able to demonstrate value. That can be difficult to do. A friend once asked me how one values advice. To be honest, I don’t really know. Advice can both make and save you a fortune, but if you ignore it, it doesn’t help much.

Market Research in the Mobile World – Mpho Mpofu

So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the world is talking about Market Research in the Mobile World, should Africa be having the same conversation or is our situation different? So I found myself marinating with this question post our trip to Kuala […]

How to lie with Statistics – by Darrel Huff (A book review by Duncan Brett)

Way back in 1954, journalist Darrell Huff wrote ‘How to lie with Statistics’, a quirky little book as a ‘primer’ on how to lie with statistics and how to spot the tricks. It’s only 124 pages and filled with cartoons. You don’t need to know much about statistics and could finish it in a couple of hours. Despite some rather dated examples it’s as relevant today as it was just over 60 years ago. You’d be surprised to see how many anecdotes have modern day equivalents.

Impediments to the culture of innovation in South African local municipalities

A few months ago. I was asked by an advisory firm to identify impediments to the culture of innovation in local municipalities. It will be interesting to read your views on these identified hindrances. A.   Policy: Case study one: The national department of water affairs and forestry managed to deliver millions of taps a  few […]

Why not give a point of view for us to ponder? (SAMRA Journal Editor, Duncan Brett...

If you were fortunate enough to attend this year’s SAMRA conference, you would have got to hear some great talks in beautiful surroundings. It’s a testament to the presenters that most of us stayed inside to listen instead of going outside to play. If you read widely it can broaden your horizons and push your […]

The SAMRA Journal Gets a Makeover: Time to Submit Your Bit!

The SAMRA Journal Gets a Makeover: Time to Submit Your Bit! We recently hosted our SAMRA Annual Conference in the Drakensberg (Kwazulu-Natal, South Africa). Besides the stunning venue we were treated to two days of high quality papers exploring the topic of innovation and change in the field of market research. I think everyone who […]


  1. SAMRA Ethics Update

    July 5 @ 9:00 am - 10:00 am UTC+2
  2. The Art of Asking Questions

    July 19
  3. SAMRA AGM 2017

    August 2 @ 2:00 pm - 5:00 pm UTC+2
  4. SAMRA Red List Demo 2

    August 25 @ 9:00 am - 10:00 am UTC+2
  5. SAMRA Research Participant Database (RPD) Demo

    August 25 @ 11:00 am - 12:00 pm UTC+2