Category: SAMRA Journal Online

SAMRA Journal Online is a moderated space for sharing insights, opinions and information about and debating issues in market research, social research and opinion polling research in Southern Africa.

SAMRA Journal Online is a moderated space for sharing insights, opinions and information about and debating issues in market research, social research and opinion polling research in Southern Africa.

I hereby kindly invite you to partake in this (academic) research project on airline choice within the South African domestic airline market, which I am conducting in fulfilment of my doctoral studies with University of South Africa (UNISA).

How can we have meaningfully connections with consumers without disrupting their lives? How can we be a part of their lives?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?

All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.

For inspiration, read http://www.samra.co.za/showing-the-value-of-research/ Final articles need to be submitted by end August 2016 (moved from end July 2016) and should conform Read more…

As an industry, it is critical that we are able to demonstrate value. That can be difficult to do. A friend once asked me how one values advice. To be honest, I don’t really know. Advice can both make and save you a fortune, but if you ignore it, it doesn’t help much.

So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the Read more…

Way back in 1954, journalist Darrell Huff wrote ‘How to lie with Statistics’, a quirky little book as a ‘primer’ on how to lie with statistics and how to spot the tricks. It’s only 124 pages and filled with cartoons. You don’t need to know much about statistics and could finish it in a couple of hours. Despite some rather dated examples it’s as relevant today as it was just over 60 years ago. You’d be surprised to see how many anecdotes have modern day equivalents.

A few months ago. I was asked by an advisory firm to identify impediments to the culture of innovation in Read more…

If you were fortunate enough to attend this year’s SAMRA conference, you would have got to hear some great talks Read more…

Annual Conference 2018

Upcoming Events

  1. SAMRA AGM 2018

    August 6
  2. ESOMAR Congress 2018

    September 23 - September 26