Category: SAMRA Journal

The SAMRA Journal is a collection of informative articles by and informed opinions of thought leaders in the Southern African insights industry.

The SAMRA Journal is a collection of informative articles by and informed opinions of thought leaders in the Southern African Read more…

The SAMRA Journal 2017 looks at the role of research. Is research a tool primarily to guide strategic decision making, or primarily to fine tune how well you are executing in your operations?

How can we have meaningfully connections with consumers without disrupting their lives? How can we be a part of their lives?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?

We are finalising the SAMRA Journal (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please let us know – first come, first served!

All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.

The SAMRA Journal 2016 looks at the value of market research. Like many professions, market research is continually being pressured to demonstrate its worth.

We are finalising the SAMRA Journal 2016 (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please complete the booking form below, by no later than 12 September 2016. The focus of this issue is Showing the Value of Research.

For inspiration, read http://www.samra.co.za/showing-the-value-of-research/ Final articles need to be submitted by end August 2016 (moved from end July 2016) and should conform Read more…

As an industry, it is critical that we are able to demonstrate value. That can be difficult to do. A friend once asked me how one values advice. To be honest, I don’t really know. Advice can both make and save you a fortune, but if you ignore it, it doesn’t help much.

So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the Read more…

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