The Southern African Journal of Marketing Research (SAMRA Journal, for short) is a collection of informative articles by and informed opinions of thought leaders in the Southern African marketing research industry. Publishing in the SAMRA Journal There are two options for publishing in the SAMRA Journal: 1. SAMRA Journal Online is published for the purpose […]
Posts in category SAMRA Journal
The SAMRA Journal is a collection of informative articles by and informed opinions of thought leaders in the Southern African marketing research industry.
In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?
For inspiration, read http://www.samra.co.za/showing-the-value-of-research/ Final articles need to be submitted by end August 2016 (moved from end July 2016) and should conform to the following requirements: Confirmation that the article is original work and not under consideration elsewhere Relates to the field of marketing research A statement giving the author’s present position and address (postal and e-mail) […]
So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the world is talking about Market Research in the Mobile World, should Africa be having the same conversation or is our situation different? So I found myself marinating with this question post our trip to Kuala […]
Way back in 1954, journalist Darrell Huff wrote ‘How to lie with Statistics’, a quirky little book as a ‘primer’ on how to lie with statistics and how to spot the tricks. It’s only 124 pages and filled with cartoons. You don’t need to know much about statistics and could finish it in a couple of hours. Despite some rather dated examples it’s as relevant today as it was just over 60 years ago. You’d be surprised to see how many anecdotes have modern day equivalents.