Posts in category SAMRA Journal

SAMRA Journal

The Southern African Journal of Marketing Research (SAMRA Journal, for short) is a collection of informative articles by and informed opinions of thought leaders in the Southern African marketing research industry. Publishing in the SAMRA Journal There are two options for publishing in the SAMRA Journal: 1. SAMRA Journal Online is published for the purpose […]

Social Media Research – by Julie Rathbone

As researchers we have an equal responsibility to both client and participant – and the latter is sometimes forgotten. It is of utmost important that people who take part in our studies are protected in terms of the data they give us. They have a right to know exactly what that data will be used […]

SAMRA Journal 2016 (12)

The SAMRA Journal 2016 looks at the value of market research. Like many professions, market research is continually being pressured to demonstrate its worth.

SAMRA Journal 2016 (Print) Advertising Opportunities

We are finalising the SAMRA Journal 2016 (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please complete the booking form below, by no later than 12 September 2016. The focus of this issue is Showing the Value of Research.

SAMRA Journal 2016 Call: Showing the Value of Research

For inspiration, read Final articles need to be submitted by end August 2016 (moved from end July 2016) and should conform to the following requirements: Confirmation that the article is original work and not under consideration elsewhere Relates to the field of marketing research A statement giving the author’s present position and address (postal and e-mail) […]

Showing the Value of Research (Duncan Brett, Editor: SAMRA Journal)

As an industry, it is critical that we are able to demonstrate value. That can be difficult to do. A friend once asked me how one values advice. To be honest, I don’t really know. Advice can both make and save you a fortune, but if you ignore it, it doesn’t help much.

Market Research in the Mobile World – Mpho Mpofu

So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the world is talking about Market Research in the Mobile World, should Africa be having the same conversation or is our situation different? So I found myself marinating with this question post our trip to Kuala […]

How to lie with Statistics – by Darrel Huff (A book review by Duncan Brett)

Way back in 1954, journalist Darrell Huff wrote ‘How to lie with Statistics’, a quirky little book as a ‘primer’ on how to lie with statistics and how to spot the tricks. It’s only 124 pages and filled with cartoons. You don’t need to know much about statistics and could finish it in a couple of hours. Despite some rather dated examples it’s as relevant today as it was just over 60 years ago. You’d be surprised to see how many anecdotes have modern day equivalents.

SAMRA Journal 2015 (11)

The SAMRA Journal 2015 looks at the future of market research, and how market research is evolving.

Impediments to the culture of innovation in South African local municipalities

A few months ago. I was asked by an advisory firm to identify impediments to the culture of innovation in local municipalities. It will be interesting to read your views on these identified hindrances. A.   Policy: Case study one: The national department of water affairs and forestry managed to deliver millions of taps a  few […]

SAMRA Journal 2015 (Print) Advertising Opportunities

We are finalising the SAMRA Journal 2015 (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please let us know on by no later than 16 September 2015. The focus of this issue is Innovation and Change in the Marketing Research Industry. The Journal is produced in electronic and […]


  1. SAMRA Ethics Update

    July 5 @ 9:00 am - 10:00 am UTC+2
  2. The Art of Asking Questions

    July 19
  3. SAMRA AGM 2017

    August 2 @ 2:00 pm - 5:00 pm UTC+2
  4. SAMRA Red List Demo 2

    August 25 @ 9:00 am - 10:00 am UTC+2
  5. SAMRA Research Participant Database (RPD) Demo

    August 25 @ 11:00 am - 12:00 pm UTC+2