Category: Resources

SAMRA Resources for members and non-members

I hereby kindly invite you to partake in this (academic) research project on airline choice within the South African domestic airline market, which I am conducting in fulfilment of my doctoral studies with University of South Africa (UNISA).

The SAMRA Journal 2017 looks at the role of research. Is research a tool primarily to guide strategic decision making, or primarily to fine tune how well you are executing in your operations?

How can we have meaningfully connections with consumers without disrupting their lives? How can we be a part of their lives?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?

We are finalising the SAMRA Journal (Print)! If you would like to place an advert in the upcoming SAMRA Journal, please let us know – first come, first served!

It is time for the annual SAMRA Salary Survey! The SAMRA Salary Survey 2017 marks the 8th year that SAMRA Read more…

The SAMRA Yearbook 2016 is an overview of the year’s activities, as well as a reference about membership, ethics, and useful resources. Thank you to everyone who contributed, and to all our advertisers – we appreciate the support!

Join us for the 2017 AI and Machine Learning Introductory Hackathon! The purpose of this event is to learn about Read more…

The SAMRA Yearbook 2016 is an overview of the year’s activities, as well as a reference about membership, ethics, and useful resources. Thank you to everyone who contributed, and to all our advertisers – we appreciate the support!

SAMRA Yearbook 2016 Research Supplier Directory

Annual Conference 2018

Upcoming Events

  1. SAMRA AGM 2018

    August 6